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Configuring filters

To generate smart banners, you can use the whole feed or individual products selected using filters. On the ad group editing page, click +New filter and add up to 50 filters connected by the conjunction "OR".

To configure the filter: select your target audience, set the product selection rules, and specify the average price (for the “Optimize the number of clicks” or “Optimize the number of conversions” strategies).

Select your target audience

Select one of these options in the drop-down list:

  • Showed interest in similar products on the internet — for users who searched for similar products on the internet, but did not visit your site.

  • Viewed products on my site — for users who visited your site and viewed specific products. In Yandex.Metrica, ecommerce must be configured.

  • Both groups — for users who visited your site and searched for similar products on the internet. Ecommerce must be configured in Yandex.Metrica for this to function correctly. If ecommerce is not configured, smart banners will be shown only to users who search for similar products on the internet.

For the Both groups target audience, you can add one retargeting criteria.

Set the product selection rules

The selection rules will determine which products to use and which ones to exclude when generating the smart banner. All products are grouped by specific attributes (category, price, etc.). These attributes are displayed as a tree list or list of criteria:

It is convenient to select products within the same category using the feed tree. Select the desired category or sub-category of products in the tree:

In addition, you can specify a range of product prices and vendors, and select only products that are in stock.

It is convenient to select products in the feed with the same parameters by using criteria. This could be, for example, products of a specific brand or price range. The following feed parameters can be specified in criteria:

ParameterDescription

category ID

Product category ID assigned by the advertiser

vendor

Producer

model

Model

URL

Address of page with product

name

Product name

price

Product price

ID

Product ID

adult

This products belongs to the “adult” category:

  • true — yes

  • false — no

age

Age category

currencyId

Currency

country_of_origin

Country of origin

delivery

Delivery by courier:

  • true — yes

  • false — no

description

Product description

downloadable

Product download:

  • true — yes

  • false — no

manufacturer_warranty

Official warranty:

  • true — yes

  • false — no

market_category

Product category on Yandex.Market

oldprice

Old product price

picture

Link to image

pickup

Customer pickup from delivery point:

  • true — yes

  • false — no

sales_notes

Order information

store

Product available in retail stores:

  • true — yes

  • false — no

typePrefix

You can specify up to 10 criteria connected by the operator "AND." You can add several ranges linked with the "OR" operator to a condition. To do this, click . When you select a range, the system will select product offerings with parameters that falls within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

Set the average price

If you selected the “Optimize the number of clicks” or “Optimize the number of conversions” strategy, you can assign CPC/CPA in the filter settings.

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