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Designing a Smart Banner

Yandex.Direct provides a wide range of smart banner design settings. Here are the key smart banner elements, which you can configure by using various parameters:

We put together some useful tips to help you navigate the settings used for designing smart banners. Experiment with various design options to select the one that results in the highest CTR.

Banner type

This is a key setting that defines the banner size and appearance. In the drop-down list, select the appropriate banner type.

Logo

You must add a logo to your smart banner. It will be displayed in the upper part of the smart banner. A click on the logo will lead to the page specified in the Logo link field. Limits:

  • logo width and height – up to 800 pixels

  • file size – up to 50 KB

  • URL length — up to 1024 characters

Special offer

Describe your promotion or competitive advantage. The text of the special offer should contain no false information.

In the Special offer link field, specify the address of the page that should open when the special offer is clicked. Maximum URL length – 1024 characters.

If your special offer has any restrictions, such as the promotion dates, indicate them in the Legal information about the special offerfield.

Color Scheme

Set the colors of individual elements by specifying your own parameters using the palette (you can open the palette by clicking the color swatch next to its six-digit code). If you need a six-digit Hex code, use the color wizard.

Auto-Scrolling

Users can manually scroll through your product offerings within the banner. To enable auto-scrolling of your product offerings, check Auto-scroll carousel/tiles and set the interval time (in seconds) for switching between product offers.

Legal information about the seller

When placing display ads of products, the law “On Advertising” requires that you provide information about the seller (name of the legal entity, OGRN and registered address of the store).

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