To create a smart banner, follow these steps:
To create a new design, follow the Smart banners link on the campaign editing page and click Create banners in the displayed window. Yandex.Direct provides a wide range of settings for designing smart banners.
Provide information on your product offerings in the price list in a specific format — a YML file to be filled out in accordance with Yandex requirements. To add a feed, click the “Feed management” link on the “My campaigns” page and click the Add feed button in the displayed window.
In the Create campaign drop-down menu, select Smart banners. In the campaign settings you must enter a Metrica counter number. Then create a banner group. Select one of your uploaded feeds and add up to 50 banners.
Three automated strategies are available for this type of campaign. Decide what result the system should focus on and select the appropriate strategy:
To generate smart banners, you can use the whole feed or individual products selected using filters. On the ad group editing page, click +New filter and add up to 50 filters connected by the conjunction "OR".