Smart banners are Yandex.Direct's new pay-per-click display format. Smart banners only appear in ad networks (Yandex Advertising Network and the Ad Exchange).
To create a smart banner, add a file with a list of products (feed) and configure the visual design. Yandex.Direct will analyze the feed content and automatically create an interactive banner that will display product offerings to users based on their interests.
Smart banners can look differently in ad networks, for example:
Please note that, as of this time, smart banners are not suitable for all types of products and services.
You can drive more traffic to your website and boost sales with smart banners' interactivity and attractive visual design. In smart banners, product offerings are selected individually for each user at the time of impression, based on that user's interests.
You do not have to select keywords and ad texts for each product on your website. Yandex.Direct will automatically create smart banners with your selected product offerings.
You can set up your feed to upload automatically. This will make sure that your ads are always up to date.
You pay only when users click through to your website and not for impressions. At the same time, you decide which indicator to optimize – the average CPC or average CPA.