Requirements for smart banners
Placement requirements
- List of prohibited categories
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Creatives in the following categories are not accepted for placement in the smart banner format:
- Tobacco accessories.
- Alcoholic beverages and non-alcoholic beer/wine.
- Dietary supplements.
- Betting and games of chance.
- Debt collection from individuals.
- Detective equipment.
- Baby food.
- Housing cooperatives.
- Item's design bears resemblance to weapons.
- Lotteries.
- Medical services.
- Folk medicine, homeopathy.
- Investigative work.
- Technical inspection.
- Adult products and services (including underwear).
- Products and services with distressing subjects.
- Services on the Forex market.
- Certification services.
- Services of psychologists.
This list is not exhaustive and can be changed by Yandex at any time.
- Logo requirements
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- File with a size up to 800 × 800 pixels, but no more than 100 KB.
- Logo text should be high-contrast and easily readable.
- The logo in ad materials must match the logo on the site.
- Logo elements are allowed to change no more than once every two seconds. The animation must have a pause of at least 30 seconds.
- You can't use low-quality logos, including those:
With distortion and noises (artifacts) due to file compression.
With low-resolution, low-definition graphics, and with pixels.
- Subject selection requirements
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The subject of the creative must match the advertising materials. For example: if you advertise flight tickets, select the “Flights” subject, and if you advertise medicines, select the “Pharmaceuticals” subject.
- Requirements for the Legal information section
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Under the Legal information block, specify the data about the seller. For financial organizations, specify the name of the legal entity and details about its organizational and business structure by selecting “About the financial organization” on the legal information icon.
- Russia
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- For companies, specify the name of the legal entity and information about their organizational and legal structure, OGRN, and legal address.
- For individual entrepreneurs, specify the full name of the individual entrepreneur and the Primary State Registration Number of the Individual Entrepreneur (OGRNIP).
- For self-employed individuals, specify their full name.
- Belarus
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- For companies, specify the name of the legal entity and details about its organizational and business structure.
- For individual entrepreneurs, specify the full name of the individual entrepreneur and their Payer's Identification Number (UNP).
- Kazakhstan and Uzbekistan
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- For companies, specify the name of the legal entity and details about its organizational and business structure.
- For individual entrepreneurs, specify the full name of the individual entrepreneur.
- Other countries
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- Legal name of the company (in English or Russian).
- Legal address (in English or Russian).
- Company registration number or taxpayer's identification number (VAT identification number or other number identifying the seller).
If the advertised product is not a remote sale, then describe the advertiser's business.
Specify the age category of the advertised product in Legal information about the seller.
- Information about a special offer
- If you selected a special offer in the banner, add its text (for example, “free delivery”). Make sure that if you use the footnote character (*) in your ad, you also include the footnote description.
Document requirements
Smart banners are moderated based on website contents.
Depending on the type of product or service on the website, certain documents must be provided to post ads.
- Products and services that are subject to mandatory certification, registration or licensing
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You must provide documents even if the goods or services are not added to the feed.
- Copies of legal documents (licenses, certificates) and/or letters of guarantee. A list of documents, sample letters of guarantee, and other advertising information can be found in the section corresponding to the subject matter of your ads.
- Guarantee letter to post smart banner ads.
- Products and services that can't be advertised using the smart banner format
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For example, medical services, dietary supplements. The full list of prohibited categories is given in the relevant section. Make sure that you don't add these types of products to your feed.
- Guarantee letter to post smart banner ads.
The letter of guarantee should be drawn up in strict compliance with Yandex rules.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
If you still have questions about moderation or your results, write to us.
