Ad Builder for smart banners

The Ad Builder lets you quickly create appealing and interactive creatives for smart banners. They can only be used in Direct Commander. Upload a product feed, specify the settings, and the system will create a creative group with different design options.

  1. Make creatives
  2. Edit creatives

Make creatives

To build creatives, in the left menu, select LibraryCreatives for smart banners, then click +Create creatives. The Ad Builder window will open.

  1. Choose the category of the creative to match the feed's business type. Best-suited creative layouts were created for different categories.
  2. Add a logo. Use a high-quality image with dimensions between 30 × 30 and 800 × 800 pixels, but no more than 100 KB in size. Make sure that the uploaded logo matches the logo on your site.
  3. Edit the button text and adjust its color scheme if needed.
  4. Specify the advertised domain: the address of the site to be advertised in smart banners.

You can check the look of creatives with the data from your feed: click View all in the right part of the Ad Builder. In the Preview creatives window, select the desired feed. The list contains the uploaded feeds that passed validation. Some feeds can't be previewed in the Ad Builder, so they aren't shown in the list.

When you have finished working with the creatives, click Create creatives. The Ad Builder will build all the possible variants of creatives and combine them into a group: this group will be added to the library.

Edit creatives

All the creatives you built are stored in the creative library, and you can change them at any time. To open the library, in the left menu, select LibraryCreatives for smart banners.

Search by number or name to find the desired creatives and ad groups. Use filters to select creatives of a specific category, size, layout, and so on. Hover the cursor over the desired group and click Edit. For example, this way you can change the logo in all creatives in this group.