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Supporting documents

This set of documents may include:

  • copies of legal documents (licenses, certificates, etc.) and a guarantee letter

  • only copies of licenses, certificates, etc.

  • only a guarantee letter

The list of required documents and appropriate guarantee letter form is given for each category of goods and services below. You can find guarantee letter requirements in the Rules for filling out guarantee letters section.

Note. 

This list is not exhaustive. You can find more information regarding advertising prohibitions and restrictions in the Yandex Advertising Requirements.

Medical services

To place ads for medical services you need to submit:

  • a copy of a license to perform medical activities (including attachments with addresses and a list of services that the practitioner is permitted to perform)

  • guarantee letter (only if requested by Yandex)

If you use trademarks in the advertisment that differ from the name of the organization in the license, you must provide a guarantee letter. The difference in the names must be reflected in the guarantee letter.

The guarantee letter should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

Medical appliances and devices

If the object of advertising is a particular medical device, then you must present the following:

  • copy of marketing authorization

  • a copy of the certificate or declaration of compliance for the advertised medical device

  • license to produce said medical technology/device if it is manufactured in Russia and the marketing authorization indicates that the advertised good is indeed a medical technology or device

If a group of goods is advertised, then you need to submit copies of the marketing authorizations, certificates, and licenses (where applicable) for 2-3 items from the advertised group of goods, along with a guarantee letter.

The guarantee letter should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

Pharmaceutical activities/ Pharmacies

You must present a copy of the license to perform the relevant activity (the requisites should be on the site) in order to place advertisements for pharmacies.

Advertisements for pharmacies that sell medicinal products remotely are not accepted. For more, see Yandex ad placement rules.

Medicinal products

Attention! Only advertisements for medical products available for sale without a prescription are accepted for placement.

If the item being advertised is a specific medicinal product, you must present:

  • copy of marketing authorization

  • a copy of the certificate or declaration of compliance for the advertised medicinal product

  • a copy of the manufacturing license for the medicinal product (if said product is manufactured in Russia)

  • copy of pharmaceutical license

If a group of goods is being advertised, you must selectively provide copies of registration certificates and certificates for several positions from the advertised group of products, a copy of the license for the production of the medicine(s), and a copy of the license to perform pharmaceutical activity, as well as including a guarantee letter.

The guarantee letter should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

Homeopathic medical services/ Healing

To advertise services in the field of homeopathic medical services, you must present a copy of the permit issued by the executive organ of the Russian Federation concerning the sphere of public health.

Dietary supplements

To place an advertisment for a particular dietary supplement, you must present a copy of the government registration certificate for the product.

If a group of goods is advertised, then you need to submit copies of the marketing authorizations, certificates, and licenses (where applicable) for 2-3 items from the advertised group of goods, along with a guarantee letter.

The guarantee letter should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

Detective work

A copy of the agency's license to perform private investigative (detective) activities must be submitted in order to advertise a detective agency. If the detective agency's advertised services involve providing a private detective, a license to conduct private investigative (detective) work and a letter of guarantee must be presented. The difference in activity must be reflected in the guarantee letter.

The guarantee letter should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

Technical inspection services

To advertise the services of technical inspection for vehicles, you must provide a copy of the certificate of accreditation from the professional association of insurers.

Products similar in construction to weapons

For products that resemble weapons, you must present copies of certificates confirming that the product is not a weapon, as well as a guarantee letter.

The guarantee letter should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

Pyrotechnics

In order to advertise pyrotechnic devices of hazard class I-III, you must present a copy of the certificate of compliance for the advertised product, as well as a guarantee letter.

In order to advertise pyrotechnic devices of hazard class IV-V you must submit the following:

  • a copy of the license (or permit) to distribute pyrotechnic devices of hazard class IV-V (including appendices to the license or permit)

  • licenses to manufacture class 4 and 5 pyrotechnic devices in adherence with the national standard

  • several certificates of compliance for the advertised product

If a group of goods is being advertised, it's enough to present a guarantee letter.

The guarantee letter should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

Insurance

A copy of an insurance license (including all appendices) must be presented to place advertisements for insurance companies.

Documents do not need to be submitted when advertising intermediary financial services.

If mediation is not being expressed clearly, then you must provide a copy of the license (including the application) for insurance activity.

Credit and banking services

To place advertisements for banks, a copy of a license for the corresponding service (including appendices) must be presented.

You do not need to provide documents when advertising intermediary banking services.

If mediation is not being expressed clearly, then you must provide a copy of the license (including the application) for the appropriate activity.

Advertising passenger transportation

To advertise, you must provide a copy of the license to transport passengers.

Passenger transportation includes:

  • inland water transportation, sea transportation

  • automotive transportation equipped for transporting more than eight people (with the exception of situations when transportation services are rendered by order, or in correspondence with the personal needs of legal entities or individual entrepreneurs)

Other categories

If you cannot find the requirements for your particular type of advertising on this page, please contact the Yandex.Direct Support Service using the feedback form.

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