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Weapons and products similar in construction to weapons

Ads for products and services linked to weapons and products similar in construction to weapons can be placed in Yandex.Direct with limitations. This is connected to legal requirements and Yandex policy.

For example, you can advertise:

Ads for weapons cannot be placed in Yandex.Direct, including:

  • firearms, hunting weapons

  • gas weapons (including gas pistols, revolvers, pepper-spray), flare guns

  • air guns with muzzle energy higher than 3 joules, sporting guns

  • antique or souvenir guns

  • electroshock weapons, batons, brass knuckles, etc.

Ads likewise cannot be placed for the main components of firearms (barrels, breechblocks, cylinders, triggers, etc.), bullets and ammunition for firearms or their components (bullets, cartridges). For details, see the Prohibited categories of goods and services section.

Your ads must correspond to the legislation of the countries where you want to serve them.

Products similar in construction to weapons

Ads for products similar in construction to weapons can be placed in Yandex.Direct. These include, for example:

  • air guns with muzzle energy lower than 3 joules (excluding rifles)

  • bows with draw weight no higher than 27 kgf

  • crossbows with draw weight no higher than 43 kgf

  • markers, rifles, and pistols for Airsoft and paintball

  • underwater firearms

  • souvenir knives and skinning knives

  • antique firearms and models of firearms, except firearms and models designed to shoot blanks.

The warning “Products similar in construction to weapons” will automatically be added to your ads. The text of the warning does not depend on the content of the specific ad and cannot be changed. This warning must be added manually to image ads. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the certificate of compliance of the product similar in construction to weapons

  • A letter of guarantee stating that the object of advertising is not a weapon. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise several products, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

If you advertise products and services in several categories (for example, products that look like weapons and consumables for them), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing pages must meet all requirements of the law "On advertising." For example, the ads must not refer to the product advertised as a weapon or indicate that its intended use is for hunting. The use of images of products that are similar in appearance to weapons is permitted only if you can deduce without ambiguity that the product shown is not a weapon.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Consumables for products similar in construction to weapons

Ads for consumables for products similar in construction to weapons can be placed in Yandex.Direct. These include, for example, bullets, pellets, gas cartridges for pneumatic weapons, arrows for bows and crossbows, airsoft pellets, paintballs, etc.

The warning “Products similar in construction to weapons” will automatically be added to your ads. The text of the warning does not depend on the content of the specific ad and cannot be changed. This warning must be added manually to image ads. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

If the ad advertises consumables alongside actual products similar in the construction to weapons in the Products similar in construction to weapons section are required.

In other cases, it in necessary to provide a letter of guarantee that the object of advertising is not a weapon. The letter of guarantee should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

The ad and the information on the site must not contradict the warning added to the ad according to the law "On advertising."

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Kitchen knives

Ads for kitchen knives can be placed in Yandex.Direct.

Special documents are not required. But if the ad does not clearly indicate that the knives advertised are kitchen knives, then the documents listed in the Products similar in construction to weapons section are required for placement, and the corresponding warning will be added to the ad (it must be added manually to image ads).

Ads for non-kitchen knives or products similar in construction to weapons cannot be placed in Yandex.Direct. In particular, ads for throwing knives (daggers, hachets, etc.), bayonets, Finnish puukko, and military knives cannot be placed in Yandex.Direct, even if a certificate of accordance for a product similar in construction to weapons is presented. For details, see the Prohibited categories of goods and services section.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Accessories and equipment

Ads for shooting, hunting, Airsoft, paintball, etc. accessories and equipment (for example, sights, belts, iron sights, cartridges, bulletproof vests, etc.) can be placed in Yandex.Direct.

If the ad for accessories or equipment does not indicate weapons or products similar in structure to weapons, then special documents are not required for placement.

In other cases, certain documents must be provided according to the law “On advertising” and Yandex placement policy.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

A letter of guarantee is required to prove that the object of advertising is not a weapon. The letter of guarantee should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

If you advertise products and services in several categories (for example, products that look like weapons and accessories for them), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

According to the law “On advertising” and Yandex policy, ads must not promote the sale of weapons or specify stores in which weapons are sold.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Firearms licenses

Ads for support in receiving a license (permit) to carry firearms can be place in Yandex.Direct. The ad must not, however, guarantee a license or advertise the actual license as a product.

Special documents are not required for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Training in the handling of weapons

Ads for firearm training (shooting lessons, firearm assembly and disassembly, firearm safety, etc.) can be placed in Yandex.Direct if the object of advertising is strictly a training service.

Special documents are not required for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention! 

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.

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