Weapons and products similar in construction to weapons

Ads for products and services linked to weapons and products similar in construction to weapons can be placed in Yandex.Direct with limitations. This is connected to legal requirements and Yandex policy.

For example, you can advertise:

Ads for weapons cannot be placed in Yandex.Direct, including:

  • firearms, hunting weapons

  • gas weapons (including gas pistols, revolvers, pepper spray), flare guns

  • air guns with muzzle energy higher than 3 joules, sporting guns

  • antique or souvenir guns

  • electroshock weapons, batons, brass knuckles, etc.

Ads likewise cannot be placed for the main components of firearms (barrels, breechblocks, cylinders, triggers, etc.), bullets and ammunition for firearms or their components (bullets, cartridges). For details, see the Prohibited categories of goods and services section.

Your ads must correspond to the legislation of the countries where you want to serve them.

Products similar in construction to weapons

Ads for products similar in construction to weapons can be placed in Yandex.Direct. These include, for example:

  • air guns with muzzle energy lower than 3 joules (excluding rifles)

  • bows with draw weight no higher than 27 kgf

  • crossbows with draw weight no higher than 43 kgf

  • markers, rifles, and pistols for Airsoft and paintball

  • underwater firearms

  • souvenir knives and skinning knives

  • antiques and models of firearms, except firearms and models designed to shoot blanks.

Your ads and landing pages must meet all requirements of the law "On advertising." For example, the ads must not refer to the product advertised as a weapon or indicate that its intended use is for hunting. The use of images of products that are similar in appearance to weapons is permitted only if you can deduce without ambiguity that the product shown is not a weapon.

The warning “Products similar in construction to weapons” will automatically be added to your ads. The text of the warning does not depend on the content of the specific ad and cannot be changed. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Consumables for products similar in construction to weapons

Ads for consumables for products similar in construction to weapons can be placed in Yandex.Direct. These include, for example, bullets, pellets, gas cartridges for pneumatic weapons, arrows for bows and crossbows, airsoft pellets, paintballs, etc.

The warning “Products similar in construction to weapons” will automatically be added to your ads. The text of the warning does not depend on the content of the specific ad and cannot be changed. For image ads, you need to add this warning yourself. More information about warnings.

The ad and the information on the site must not contradict the warning added to the ad according to the law "On advertising."

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Kitchen knives

Ads for kitchen knives can be placed in Yandex.Direct.

Special documents are not required for placement. But if the ad does not clearly indicate that the knives advertised are kitchen knives, then the documents listed in the Products similar in construction to weapons, section are required for placement, and the corresponding warning will be added to the ad (it must be added manually to image ads).

Ads for non-kitchen knives or products similar in construction to weapons cannot be placed in Yandex.Direct. In particular, ads for throwing knives (daggers, hachets, etc.), bayonets, Finnish puukko, and military knives cannot be placed in Yandex.Direct, even if a certificate of accordance for a product similar in construction to weapons is presented. For details, see the Prohibited categories of goods and services section.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Accessories and equipment

Ads for shooting, hunting, Airsoft, paintball, etc. accessories and equipment (for example, sights, belts, iron sights, cartridges, bulletproof vests, etc.) can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex policy, ads must not promote the sale of weapons or specify stores in which weapons are sold.

If the ad for accessories or equipment does not indicate weapons or products similar in structure to weapons, then special documents are not required for placement.

In other cases, certain documents must be provided according to the law “On advertising” and Yandex placement policy.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Firearms licenses

Ads for support in receiving a license (permit) to carry firearms can be place in Yandex.Direct. The ad must not, however, guarantee a license or advertise the actual license as a product.

Special documents are not required for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Training in the handling of weapons

Ads for firearm training (shooting lessons, firearm assembly and disassembly, firearm safety, etc.) can be placed in Yandex.Direct if the object of advertising is strictly a training service.

Special documents are not required for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention.

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.