Real estate services

You can place ads for real estate services, for example:

Your ads must correspond to the legislation of the countries where you want to serve them.

Mortgage

Ads for mortgages and help selecting them can be placed in Yandex.Direct.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for mortgages must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Documents are not required if it is made clear in the ad and landing page that you only offer consulting services.

In other cases, certain documents may be required according to the law “On advertising” and Yandex placement policy.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Loans based on maternity capital

Ads for loans based on maternity capital can be placed in Yandex.Direct.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for loans based on maternity capital must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.