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Pyrotechnics

Ads for pyrotechnic devices and services can be placed in Yandex.Direct.

Your ads must correspond to the legislation of the countries where you want to serve them.

Pyrotechnic devices

In Yandex.Direct, you can advertise:

  • Pyrotechnic devices of hazard class I-III for household use

  • Pyrotechnic devices of hazard class IV-V for professional use.

The certificate of compliance indicates the pyrotechnic device's hazard class.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
hazard class I-III
hazard class IV-V

If you advertise a group of pyrotechnic devices which incluves at least one product of hazard class IV-V, you must provide the documents listed in the IV–V классы опасности point.

If you advertise products and services in several categories (for example, pyrotechnic devices and firework shows), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Pyrotechnic shows

Ads for pyrotechnic shows (fireworks shows) can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license for the design, production, storage, and sale of pyrotechnic devices of hazard class IV and V in accordance with the national standard.

If pyrotechnic devices are advertised alongside the organization of fireworks shows, a letter of guarantee drawn up in strict compliance with Yandex's rules is also required.

If you advertise products and services in several categories (for example, pyrotechnic devices and fireworks shows), you must provide documents for each of them.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Fire shows

Ads for fire shows can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A letter of guarantee that the object of advertising is not a pyrotechnic device of hazard classes IV-V. The letter should be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

If you advertise products and services in several categories (for example, firework and fire shows), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention! 

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.

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