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Medicine and pharmaceuticals

The advertising of medical products and services in Yandex.Direct is permitted with certain limitations. This is connected to legal requirements and Yandex policy.

You may advertise:

You may not advertise:

  • Prescription medication
  • Medical services aimed at terminating pregnancy
  • Remote sale of medication
  • Narcotic and psychotropic substances as well as their precursors

For details, see the Prohibited categories of goods and services section.

Your ads must correspond to the legislation of the countries where you want to serve them.

Yandex does not show ads concerning subjects of a personal character, including medical advertising, based on behavioral targeting or target audiences (even if your ad passed moderation and the impression criteria were set correctly). Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). If the advertised products or services are classified as “for adults only” (including the following categories: biologically-active additives (dietary supplements) and vitamins for sexual stimulation, venerology, gynecology, problems with intimacy, contraceptives, etc.) the ads will only appear in search results.

Non-prescription medication

In Yandex.Direct, medical products available for sale without a prescription can be advertised.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor” The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

To advertise a specific medication:

  • Copy of pharmaceutical license

  • Copy of the certificate or declaration of compliance for the medicinal product

  • A copy of the medicination's registration certificate (not required for medications included in the state register of medications)

  • A copy of the manufacturing license for the medication (for those manufactured in Russia).

If you are advertising several medicinal products, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, medication and dietary supplements), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." Your ads must not, for example:

  • target minors

  • contain links to concrete cases of people's healing or improvement of their condition as a result of taking the medication

  • contain claims of full safety of the medication advertised

  • give the impression that it is necessary to contact a doctor

  • guarantee the positive effects, safety, effectiveness, and lack of side effects of the medication

  • present the medication as a food additive or dietary supplement

  • present the results of research as proof of the medication's effectiveness, as well as the use of research results as a direct recommendation of its use

  • make claims about properties and methods of use absent from the instructions for use.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Dietary supplements

Dietary supplements can be advertised in Yandex.Direct.

Text ads will automatically have a warning added: “Not a medicinal substance”. The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the government registration certificate of the specific name of the dietary supplement.

If you are advertising several dietary supplements, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, medication and dietary supplements), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." Your ads must not, for example:

  • give the impression that the dietary supplement is medication and have healing properties

  • contain links to concrete cases of people's healing or improvement of their conditions as a result of use of the dietary supplement

  • contain indidividuals' expressions of gradititude connected to the use of the dietary supplement

  • encourage the rejection of a healthy diet

  • present the results of research as proof of the healing effect and advantages of the dietary supplement, as well as the use of research results as a direct recommendation of their use.

The ad's landing page must not create the impression that the product advertised is a medicinal product.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Medical services

Ads for medical services are accepted for placement, except medical services aimed at terminating pregnancy or medical services provided remotely/online.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor” The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license, including the back side and supplements with the address and list of permitted types of medical care. The address indicated in the license as the place at which medical services are performed must match the address indicated in the vCard (if used) and the ad's landing page.

If you advertise a specific doctor, you can only indicate their name in the ad alongside the name of the medical facility where they work. In doing so you must provide a copy of the medical facility's license and a letter of guarantee stating that the doctor works in the facility indicated. If the ad does nto contain a doctor's name, it is not necessary to indicate the medical facility or provide a letter of guarantee even if the site belongs to a specific specialist. If the doctor has their own license as an individual entrepreneur, sending a copy is sufficient (in this case their name must be indicated in the text of the ad).

If the brand name of the advertised clinic differs from its legal name in the license, you must also provide a letter of guarantee drawn up in strict compliance with the rules. Specify “medical services offered by [Name of organization in license] under the brand [Name in ads or on site]” in the “Object of advertising” field when drawing up the letter of guarantee.

If you advertise products and services in several categories (for example, medical services and medicines), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." For example, the ad must not contain claims of full safety of the service being advertised or refer to specific cases of people's healing or the improvement of health.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Medical appliances and devices

Medical products, including glasses, sunglasses, and frames, can be advertised in Yandex.Direct.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor” The text of the warning does not depend on the content of the specific ad and cannot be changed. You must add this warning to image ads yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

To advertise a specific medical device:

  • A copy of the medical device's registration certificate

  • A copy of the certificate or declaration of compliance for the advertised medical device.

If you are advertising several medinical devices, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, medical products and pharmacies), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." Your ads must not, for example:

  • target minors

  • contain links to concrete cases of people's healing or improvement of their conditions as a result of use of the medical device.

  • present the results of research as proof of the device's effectiveness, as well as the use of research results as a direct recommendation of its use

  • guarantee the positive effects, safety, effectiveness, and lack of side effects of the device

  • give healthy people the impression that use of the device is necessary

  • give the impression that it is necessary to contact a doctor.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Pharmacies and pharmaceutical activities

You can place ads for pharmacies in Yandex.Direct unless they sell medicinal products remotely/online.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the pharmaceutical activity license (requisites on the landing page must match those in the license).

If you are advertising a chain of pharmacies, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, medical products and pharmacies), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Folk medicine. Healing

Folk medicine and healing can be advertised in Yandex.Direct. According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the permit to practice folk medicine, issued by the executive organ of the Russian Federation concerning the sphere of public health.

If you advertise products and services in several categories (for example, healing and dietary supplements), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

You must indicate in your ad or on your site the place in which services are offered: the license to practice folk medicine is only valid within the territory of the executive authority which issued it.

Your ads and landing page must meet all requirements of the law "On advertising." Your ads must not, for example:

  • contain expressions of gradititude from the advertiser's clients

  • contain links to concrete cases of people's healing or improvement of their condition

  • give the impression that it is necessary to contact a doctor.

Advertising of alternative medicine must not mention medical services. If the ad materials mention medical services offered, the documents listed in the Medical services section are required.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Medical tourism agencies

Ads for foreign healthcare clinics, medical services abroad, and even medical tourism agencies can be placed in Yandex.Direct.

Special documents for placement are not required, unless the ad mentions specific medical services and does not specifically mention the clinic's location in a different country or intermediary services, in which case the documents listed in the Medical services section are required.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Trainings, forums, books, and articles about medicine

Ads for trainings, seminars, forums, information portals, articles, and other sources of information on medical topics can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

If the ad refers to treatment of a specific disease or leads to the page of a medical facility, then the documents listed in the Medical services section.

In other cases it is necessary to provide a letter of guarantee that the object of advertising are not medical products/services. The letter of guarantee must be drawn up in strict compliance with Yandex's rules.

Download a Yandex Europe AG template letter for legal entities

Download a Yandex Europe AG template letter for individuals

Download a Yandex Inc template letter for legal entities

Download a Yandex Inc template letter for individuals

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention! 

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.

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