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Lotteries and promotional activites

Ads for lotteries and promotional activites can be placed in Yandex.Direct.

According to the law “On advertising,” lotteries and promotional activities are not considered gambling, for which Yandex.Direct does not serve ads. Please read the Prohibited categories of goods and services section for more information about prohibited advertising categories.

Your ads must correspond to the legislation of the countries where you want to serve them.

Lotteries

Ads for lotteries can be placed in Yandex.Direct. According to the law “On lotteries,” a lottery is understood as a game, conducted according to a contract in which one party conducts а drawing of lottery prize fund, and the second party has the right to the prize if they are declared to be the winner in accordance with the conditions of the lottery.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the permit from the Government of the Russian Federation to conduct lotteries

  • A copy of the organizer's contract to conduct lotteries, signed by the Ministry of Finance or the Ministry of Sport of the Russian Federation

  • A copy of the conditions of the lottery, signed by the Ministry of Finance or the Ministry of Sport of the Russian Federation.

If the contract and conditions are dated earlier than 2013, they can be signed by a different state authority of the Russian Federation.

The documents must contain the name of the lottery, the scheduled duration (not ending during the period of ad placement), and also information about the lottery organizer and operator, matching in all documents.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

Ads for lotteries must comply with all the requirements of the law "On advertising." They must not contain references to gambling, slot machines, etc. (for example, positioning lottery as an “alternative to slot machines”).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Promotional events

Ads for promotional events can be placed in Yandex.Direct. According to the law “On advertising,” a promotional event is a competition, game or other similar event, which requires the acquisition of a specific product as a condition of participation.

Special documents are not required for placement.

If the promotional event is portrayed as a lottery, moderation will take place according to the rules in the Lotteries section.

The event advertised must not entail risks. In particular, the product acquired by the buyer in order to participate in the promotional event must remain with the buyer. The event will otherwise be considered gambling, and the ad will not be accepted.

Image ads for promotional events must indicate the dates, the source of information about the organizer, rules, terms, place and procedure for receiving prizes. For details, see the Age restrictions and warnings in image ads section.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Lottery and gambling equipment

Yandex.Direct can be used to serve ads for equipment for children's arcade games (video simulators, attractions, etc.) if the ad text clearly defines the advertised equipment as intended for children (not for gambling). Special documents are not required for the placement of such ads.

Ads for lottery and gambling equipment (slot machines, terminals, video simulators, etc.) not intended for children are not accepted for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention! 

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.

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