Glasses, sunglasses, and frames

You can serve ads in Yandex.Direct for glasses, sunglasses, and frames. According to Russian federal classification, glasses, sunglasses, and frames are considered medical devices, even if they do not serve the purpose of vision correction. Therefore certain documents are required in order to place ads.

Your ads and site information must meet all requirements of the law "On advertising." Your ads must not, for example:

  • target minors

  • give the impression that it is necessary to contact a doctor to choose glasses

  • give healthy people the impression that wearing glasses is necessary

  • present research results as a direct recommendation to wear glasses.

Your ads must correspond to the legislation of the countries where you want to serve them.

Text ads will automatically have a warning added: “Contraindications apply. Consult a doctor.”. The text of the warning does not depend on the content of the specific ad and cannot be changed. For image ads, you need to add this warning yourself. More information about warnings.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

If you advertise glasses or contact lenses for vision correction:

  • A copy of the registration certificate

  • A copy of the certificate or declaration of compliance for the advertised medical device.

If you advertise sunglasses, you must provide a copy of the certificate or declaration of conformity.

If you advertise eyeglass frames, provide a copy of the registration certificate.

If you are advertising a medical device manufactured in the Russian Federation, you must also provide a copy of the license to manufacture and perform maintenance on medical devices (all pages, including appendices).

If you advertise several types of glasses or frames, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, glasses and eye examinations), documents provided for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a guarantee letter for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a guarantee letter for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.

Rate this article
Thank you for your feedback!