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Financial services

Ads for financial and insurance services are permitted in Yandex.Direct with limitations. This is connected to legal requirements and Yandex policy.

You may advertise:

Financial pyramids and HYIP projects cannot be advertised.

More information about goods and services, the advertising of which is forbidden or restricted.

Your ads must correspond to the legislation of the countries where you want to serve them.

Banking services

Ads for banking services, for example, deposits, credit, guarantees, check cashing.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the banking operation license. The information in the license must match the information indicated in your ads or on the redirect page.

If you are advertising the services of several banks, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising products and services of several categories (for example, banking services and payment systems), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for banking services must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Insurance services

You can use Yandex.Direct to place ads for insurance companies and services, for example, insurance brokers, mutual insurance companies, and non-government pension funds.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the insurance company's license (including attachments). The information in the license must match the information indicated in your ads or on the redirect pages.

If you advertise services offered by a group of insurance companies, you must provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising products and services of several categories (for example, banking and insurance services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for insurance services must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Services of credit unions and microfinance organizations

Ads for non-banking financial organizations, microfinance organizations, credit unions, loans and other service, as well as investment in microfinancing organizations, can be place in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

One of the following documents is required for ad placement:

  • A copy of the certificate of the entry of the legal entity into the register of microfinance organizations

  • A certificate of membership in a self-regulating organization of consumer credit unions.

If you are advertising several non-bank organizations, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising products and services of several categories (for example, banking services and credit unions), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law “On advertising”, for example:

  • Ads for investment in non-banking organizations must not mention deposits, as such services can only be provided by banks

  • Image ads for credit unions, microfinance organizations, and their services must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Loans based on maternity capital

Ads for loans based on maternity capital can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

One of the following documents is required for ad placement:

  • A copy of the banking operation license (including supplements)

  • A certificate of membership in a self-regulating organization of consumer credit unions, issued three (or more) years before the placement of ads

  • A copy of the certificate of membership of the agricultural consumer credit cooperative in an auditorial union of agricultural cooperatives, issued three (or more) years before the placement of ads.

If the membership documents were issued less than 3 years ago, then the advertiser can provide a certificate of registration or statement from the Unified State Register of Legal Entities showing that the legal entity was registered more than 3 years ago.

If you advertise products and services in several categories (for example, loans based on maternity capital and insurance services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for loans based on maternity capital must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Leasing

You can advertise leasing in Yandex.Direct. Special documents are not required for placement.

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for leasing must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Sales of products on credit

You can advertise the purchase of products and services on credit in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the partner bank's banking operation license.

If you advertise credit offers from several banks and indicate specific names, you must provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising products and services of several categories (for example, banking services and purchases on credit), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for the purchase of products on credit must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Assistance in receiving credit or selection of insurance products

Ads for assistance in selecting banking or insurance products can be placed in Yandex.Direct.

Documents are not required for placement unless the ad mentions specific banking operations or insurance products, in which case the documents listed in Banking services or Insurance services, respectively, are required.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Credit reporting agencies

Ads for credit reporting agencies can be placed in Yandex.Direct.

Documents are not required if it is made clear in the ad and landing page that you only offer consulting services.

If you provide credit reports, create or save credit histories, or offer other credit history services, then in accordance with the law “On advertising” and Yandex policy you must provide certain documents for placement.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license to provide technological protection of confidential information.

If you are advertising several consumer credit reporting agency, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising products and services of several categories (for example, payment services and consumer credit reporting services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for credit reporting agencies must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Pawn shops

Ads for pawn shops and their services can be places in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of a statement from the Unified State Register of Legal Entities, in which the name of the legal entity contains the word “pawn shop”.

If you are advertising several pawn shops, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, pawn shops and loans), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for pawn shops must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Payment systems and money transfers

Ads for payment systems, money transfers, payment agents and subagents, operation centers, and payment system operators can be placed in Yandex.Direct.

If the ads indicates specific payment agents, subagents, or operation centers, no documents are required for placement. In other cases, certain documents must be provided according to the law “On advertising” and Yandex placement policy.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the banking operation license.

If you advertise a payment system operator, you must provide a copy of the Russian Central Bank certificate of registration as a payment system operator.

If the ad text does not indicate a specific payment system, you must provide, along with the license to provide banking services, a letter of guarantee that the advertised services fully comply with legislation. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising several payment systems, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for payment systems and money transfers must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Services on the securities market

Ads for stock exchanges, securities and securities management, dealer services, depositary services, stock transfer agents, and the organization of trading in securities markets can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license of a professional participant in securities markets.

If you are advertising the services of several participants in securities markets, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you are advertising products and services of several categories (for example, sale of securities and banking services), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads for the sale of securities must meet all the requirements of the law "On advertising," for example:

  • Ads must not contain forecasts of growth in the market value of the securities

  • The ad must not contain promises of dividend payment based on securities. An exception is made for earnings which must be paid: based on the decision to issue or reissue emission securities; according to the rules of mutual funds’ assets; according to the rules of mutual funds’ investment funds; according to the rules of mutual funds’ mortgage collateral; or stated in the securities

  • For example, image ads must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Forex

Ads for Forex dealers and brokers and information rescources about Forex can be placed in Yandex.Direct. According to the law “On advertising” and Yandex placement policy, certain documents may be required.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license of a professional participant in the securities market to provide Forex dealer or broker services. The Forex dealer or broker's name and information on the ad's redirect page must match the information in the license

  • A copy of a certificate of membership in a self-regulating organization of Forex dealers — if Forex dealer services are being advertised.

If you have provided a broker's license, then the ad and redirect pages must clearly show that broker services are being advertised.

If you are advertising several Forex dealers and brokers, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise services in several categories (for example, Forex market services and securities management), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

The ads and landing page must meet all requirements of the law “On advertising”, for example:

  • The advertiser's site must indicate the name of the person offering the services

  • Image ads for Forex market services must contain the name of the legal entity providing the services, information about its legal form, and a free-form warning about risks (for example, “FinDoverie Ltd. The financial instruments being offered entail risks and can lead to the loss of all invested funds ”). This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Binary options

Ads for binary options can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license of a professional participant in securities markets.

If you are advertising several companies, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories, you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Your ads must meet all the requirements of the law “On advertising”, for example, image ads for binary options must contain the name of the advertiser's legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

Futures

Ads for futures can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

The contents of the necessary documents depend on the object of the futures contract:

  • if it is currency, you must present documents for the advertising of Forex market services

  • in other cases, the documents required are the same as listed in the binary options options.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for futures must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. This information must stand out visually by, for example, using bold or underlined text.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention! 

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.

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