Financial services

Financial pyramids and HYIP projects cannot be advertised. More information about goods and services, the advertising of which is forbidden or restricted.

Your ads must correspond to the legislation of the countries where you want to serve them.

Banking services

Yandex.Direct allows advertising banking services, such as deposit accounts, loans, guarantees, and check cashing.

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for banking services must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Insurance services

You can use Yandex.Direct to place ads for insurance companies and services, for example, insurance brokers, mutual insurance companies, and non-government pension funds.

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for insurance services must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Services of credit unions and microfinance organizations

Ads for non-banking financial organizations, microfinance organizations, credit unions, loans and other service, as well as investment in microfinancing organizations, can be placed in Yandex.Direct.

Your ads and landing page must meet all requirements of the law “On advertising”, for example:

  • Ads for investment in non-banking organizations must not mention deposits, as such services can only be provided by banks

  • Image ads for credit unions, microfinance organizations, and their services must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Loans based on maternity capital

Ads for loans based on maternity capital can be placed in Yandex.Direct.

Your ads and landing page must meet all requirements of the law “On advertising”. For example, image ads for loans based on maternity capital must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Leasing

You can advertise leasing in Yandex.Direct. Special documents are not required for placement.

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for leasing must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Sales of products on credit

You can advertise the purchase of products and services on credit in Yandex.Direct.

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for the purchase of products on credit must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them, such as “Consulting in selection of financial services/organizations”. The text of the warning does not depend on the content of the specific ad and cannot be changed. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Assistance in receiving credit or selection of insurance products

Ads for assistance in selecting banking or insurance products can be placed in Yandex.Direct.

Your text ads will automatically have a warning added to them, such as “Consulting in selection of financial services/organizations”. The text of the warning does not depend on the content of the specific ad and cannot be changed. More information about warnings.

Documents are not required for placement unless the ad mentions specific banking operations or insurance products, in which case the documents listed in Banking services or Insurance services, respectively, are required.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Credit reporting agencies

Ads for credit reporting agencies can be placed in Yandex.Direct.

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for credit reporting agencies must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Documents are not required if it is made clear in the ad and landing page that you only offer consulting services.

If you provide credit reports, create or save credit histories, or offer other credit history services, then in accordance with the law “On advertising” and Yandex policy you must provide certain documents for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Pawn shops

Ads for pawn shops and their services can be places in Yandex.Direct.

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for pawn shops must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Payment systems and money transfers

Ads for payment systems, money transfers, payment agents and subagents, operation centers, and payment system operators can be placed in Yandex.Direct.

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for payment systems and money transfers must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

If the ads indicates specific payment agents, subagents, or operation centers, no documents are required for placement. In other cases, certain documents must be provided according to the law “On advertising” and Yandex placement policy.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Services on the securities market

Ads for stock exchanges, securities and securities management, dealer services, depositary services, stock transfer agents, and the organization of trading in securities markets can be placed in Yandex.Direct.

Your ads for the sale of securities must meet all the requirements of the law "On advertising," for example:

  • Ads must not contain forecasts of growth in the market value of the securities

  • The ad must not contain promises of dividend payment based on securities. An exception is made for earnings which must be paid: based on the decision to issue or reissue emission securities; according to the rules of mutual funds’ assets; according to the rules of mutual funds’ investment funds; according to the rules of mutual funds’ mortgage collateral; or stated in the securities

  • For example, image ads must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Forex

Ads for Forex dealers and brokers and information rescources about Forex can be placed in Yandex.Direct.

The ads and landing page must meet all requirements of the law “On advertising”, for example:

  • The advertiser's site must indicate the name of the person offering the services

  • Image ads for Forex market services must contain the name of the legal entity providing the services, information about its legal form, and a free-form warning about risks (for example, “FinDoverie Ltd. The financial instruments being offered entail risks and can lead to the loss of all invested funds ”). The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents may be required.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Binary options

Ads for binary options can be placed in Yandex.Direct.

Your ads must meet all the requirements of the law “On advertising”, for example, image ads for binary options must contain the name of the advertiser's legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Futures

Ads for futures can be placed in Yandex.Direct.

Your text ads will automatically have a warning added to them showing the name of the company and information about the type of business. The warning text depends on the information specified in documents. For image ads, you need to add this warning yourself. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

Your ads and landing page must meet all requirements of the law "On advertising." For example, image ads for futures must contain the name of the legal entity, information about its legal form, and the source of the information, subject to disclosure by law. The information must be clearly visible to the user without the need of any special tools or requiring any additional actions. Text font must be readable at the minimum resolution. The information must remain visible long enough on screen for the entire text to be read at an average reading speed (150 characters a minute).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention.

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.