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Services for motorists

Ads for products and services for motorists can be placed in Yandex.Direct with limitations. This is connected to legal requirements and Yandex policy.

For example, you can advertise:

Please note that Yandex does not serve ads for the sale of official documents (for example, auto inspection cards). For details, see the Prohibited categories of goods and services section.

Your ads must correspond to the legislation of the countries where you want to serve them.

Technical inspection

Ads for technical inspection services can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the certificate of accreditation for the operator of vehicular technical inspection, issued by the Russian Association of Motor Insurers (RAMI).

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

Your ads must meet all requirements of the law “On advertising”:

  • the text must not give the impression that the actual auto inspection card is being sold as opposed to technical inspection services

  • official documents must not be sold on the landing page.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Auto insurance

Ads for insurance services, including auto insurance, can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the insurance company's license. The information in the license must match the information indicated in your ads or on the site.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Duplicate vehicle registration plates

Ads for the preparation of duplicate vehicle registration plates can be placed in Yandex.Direct.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should ads be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will automatically be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display.

Required documents
  • A copy of the certificate of approval of a sample of the special production, prepared by the legal entity or individual entrepreneur.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

According to the law “On advertising”, the ad text must clearly indicate that the service offered is the production of duplicate vehicle registration plates, and not the sale of new plates.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention! 

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.

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