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Health and beauty

Ads for health and beauty products can be placed in Yandex.Direct, with possible limitations in some cases:

Your ads must correspond to the legislation of the countries where you want to serve them.

Health and beauty products and services very similar to medical and pharmaceutical products and services. Be careful when creating your ads: if you clearly indicate a curative effect or mention the name of a disease, then the ad will be moderated according to the rules described in the Medicine and pharmaceuticals section.

Yandex does not show ads concerning subjects of a personal character, including medical advertising, based on behavioral targeting or target audiences (even if your ad passed moderation and the impression criteria were set correctly). Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). If the advertised products or services are classified as “for adults only” (including the following categories: biologically-active additives (dietary supplements) and vitamins for sexual stimulation, venerology, gynecology, problems with intimacy, contraceptives, etc.) the ads will only appear in search results.

Massage

Massage can be advertised in Yandex.Direct. According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

As current legislation considers any type of massage to be a medical service, documents listed in the Medical services section are required for placement.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Cosmetological services

You can use Yandex.Direct to place ads for cosmetological services (for example, peeling, waxing, lift, mesotherapy), unless these services involve the use of prescription medicine. According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

Under current legislation, cosmetological services are considered medical services. If the ad does not mention medical products, the documents listed in the Medical services section are required. If the ad mentions medical products available without a prescription, two sets of documents are required: for the medical products and medical services indicated.

If you advertise products and services in several categories (for example, cosmetological services and medical cosmetics), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Spas

Spas can be advertised in Yandex.Direct. If the ad does not mention specific services, no documents are required. In other cases, certain documents may be required according to the law “On advertising” and Yandex placement policy.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

Under current legislation, cosmetological services are considered medical services. As a result, if the ad mentions specific cosmetological procedures, programs or services (for example, peelings or lifts), then the documents listed in the Medical services section are required.

If you advertise products and services in several categories (for example, peelings and medical cosmetics), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Tattoos and piercings

Ads for tattoo salons, permanent makeup, tattoos, and piercings can be placed in Yandex.Direct. According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

According to current legislation, tattoos, permament makeup, and piercings are considered medical services. The documents listed in the Medical services section are required for placement.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Manicure, pedicure

Manicures and pedicures can be advertised in Yandex.Direct.

Documents are not required for placement, unless the the ad mentions other products and services. If you, for example, advertise nail care products and waxing along with manicures, then the documents listed in the Cosmetics and Cosmetological services sections are required.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Cosmetics

Ads for cosmetics can be placed in Yandex.Direct. If the ad for cosmetics does not indicate any curative effects, no documents are required. In other cases, certain documents may be required according to the law “On advertising” and Yandex placement policy.

When should documents be sent?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

The set of documents required for ads for specific cosmetics depends on the content of your ad:

  • If the ad indicates that the cosmetics advertised can be used in cosmetology, the documents listed in the Medical appliances and devices section are required

  • Ads indicating that the cosmetics contain hyaluronic acid require a copy of the registration certificate or certificate of compliance confirming the presence of hyaluronic acid

  • If the product advertised is a remedy for cellulite and the ad indicates a curative effect, you must present the documents listed in the Non-prescription medication or Medical appliances and devices sections, with the copy of the registration certificate or certificate of compliance indicating that the product is a remedy for cellulite

  • If the product advertised is a remedy for hair loss or balding, the ad is considered to indicate a curative effect, you must, as a result, provide the documents listed in the Non-prescription medication section.

If you are advertising several cosmetic products, and need documents for placement, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, medical cosmetics and dietary supplements), you must provide documents for each of them.

How and where should documents be sent?

Send copies of prepared documents via the feedback form (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

Be careful when creating your ads: if you clearly indicate a curative effect of a non-medicinal product (according to its registration certificate or certificate of compliance), your ads will not be cleared for display.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention! 

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.

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