Health and beauty

Ads for health and beauty products can be placed in Yandex.Direct, with possible limitations in some cases:

  1. Massage
  2. Cosmetological services
  3. Spas
  4. Tattoos and piercings
  5. Manicure, pedicure
  6. Cosmetics

Your ads must correspond to the legislation of the countries where you want to serve them.

Health and beauty products and services very similar to medical and pharmaceutical products and services. Be careful when creating your ads: if you clearly indicate a curative effect or mention the name of a disease, then the ad will be moderated according to the rules described in the Medicine and pharmaceuticals section.

Yandex does not show ads concerning subjects of a personal character, including medical advertising, based on behavioral targeting or target audiences (even if your ad passed moderation and the impression criteria were set correctly). Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). Exceptions are: sunglasses, baby thermometers, blood pressure monitors, first aid kits, heating pads, thermometers, heart rate monitors, as well as immunomodulatory, anti-inflammatory, antipyretic, analgesic, antitussive, antiallergic, antimicrobial and antiviral medications. These products can be advertised based on both behavioral targeting and target audiences.

If the advertised product or service is classified as “adults only” (including the following categories: dietary supplements and vitamins for stimulating sexual activity, venereology, gynecology, intimate problems, contraceptives and others), the ad will be served only on search.

Massage

Massage can be advertised in Yandex.Direct. According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Cosmetological services

You can use Yandex.Direct to place ads for cosmetological services (for example, peeling, waxing, lift, mesotherapy), unless these services involve the use of prescription medicine. According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Spas

Spas can be advertised in Yandex.Direct. If the ad does not mention specific services, no documents are required. In other cases, certain documents may be required according to the law “On advertising” and Yandex placement policy.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Tattoos and piercings

Ads for tattoo salons, permanent makeup, tattoos, and piercings can be placed in Yandex.Direct. According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Manicure, pedicure

Manicures and pedicures can be advertised in Yandex.Direct.

Documents are not required for placement, unless the the ad mentions other products and services. If you, for example, advertise nail care products and waxing along with manicures, then the documents listed in the Cosmetics and Cosmetological services sections are required.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Cosmetics

Ads for cosmetics can be placed in Yandex.Direct. If the ad for cosmetics does not indicate any curative effects, no documents are required. In other cases, certain documents may be required according to the law “On advertising” and Yandex placement policy.

Be careful when creating your ads: if you clearly indicate a curative effect of a non-medicinal product (according to its registration certificate or certificate of compliance , your ads will not be cleared for display.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Attention.

This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.