Baby food

Ads for products included in the diet of a child during its first year of life and breast milk substitutes can be placed in Yandex.Direct.

Your ads will automatically have a warning and age category marker added, for example “Consult a specialist. For children from 12 months”. The text of the warning does not depend on the content of the specific ad and cannot be changed. The age category marker can be changed in the Yandex.Direct interface on the ad campaign page. You must add this type of warning to image ads yourself. More information about warnings.

Your ads must meet all requirements of the law “On advertising”. For example, ads must not contain claims about the advantages of artificial baby food or present your products as fully fledged breast milk substitutes.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, write us.