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Warnings and age limits in ads

Warnings

The following warnings are automatically added to ads for medical devices and drugs; infant formula and food; nutritional supplements; and items that resemble weapons:

  • There are contraindications. Consult a doctor.

  • Consult a specialist. For children from 0/6/11/12 months.

  • Not a medicinal substance.

  • Item's design bears resemblance to weapons.

Warnings are added automatically to text ads, whereas they have to be added manually to image ads.

The categories are specified based on the ad's content (heading, text, sitelink description) and also the content of the pages that the ad leads to. Therefore, even if the ad does not advertise, for example, drugs, but there is a drug name in one of sitelink descriptions, the corresponding warning will be added.

If the products/services you advertise do not fall under any of the categories listed above, but a warning was added to the ad, please contact the support service using the feedback form, to remove the warning.

Age rating

The “18+” marker should be added to all ads for types of media:

  • games, music, films;

  • concerts, shows, sports events and other entertainment events

  • print media (newspapers, magazines and books)

  • programs and series on TV and radio;

  • databases and computer programs

The indication “Consult a Specialist: ” should be added to all ads for baby food intended for children 11 months and older.

Warnings are added automatically to text ads, whereas they have to be added manually to image ads.

If your products address younger audience, you can change the rating on your own at the advertising campaign page.

If the products/services you advertise do not belong to any of the abovementioned categories, but an age rating has been added to the ad, please contact the support service using the feedback form to remove it.

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