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CTR in the ad networks

Content ads involve a different type of communication than search ads. The CTR of ads in the ad networks does not affect the cost per click on YAN search sites and on Yandex search.

When calculating the CPC value for search, only the impressions and clicks on the main Yandex search pages are taken into account. That is why a lower CTR value in the ad networks will not adversely affect the cost per click on search.

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