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Cost Per Click

The same settings apply to YAN content sites as to Yandex search.

The cost per click on content sites of the Yandex Advertising Network and ad exchanges depends on the audience quality of each given partner site, the prevailing competition, and the number of sites in the network with relevant content at the given moment.

Most Yandex.Direct strategies allow advertisers to modify the CPC in the campaign settings or by setting a limit as a percentage of the maximum cost on search.

To fine-tune your settings, you can use a strategy with manual bid management. To manually set the CPC in ad networks, you must either choose impressions "Only in ad networks" or enable separate bid managment for impressions on all sites.

In addition, the actual cost per click in the ad networks may prove to be much lower than the value for Yandex Search.

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