Video Builder

Use Video Builder to create MP4 videos based on your images. You can create an unlimited number of videos for free, without any special skills or experience. You can use videos to build creatives for your video extensions, contextual and display video ads, indoor ads, or outdoor ads.

Note. Video Builder is only available in the new Yandex.Direct interface.

To create a video:

  1. In the left menu, click Tools → Video Builder.

  2. On the page that opens, select a template. You need different aspect ratios for different formats:

    • 16:9: Use for any video ad in brand awareness or performance campaigns.
    • 9:16: Use for indoor ads only.
    • 3:1: Works for outdoor superboards.
    • 2:1: Use for outdoor billboards.
  3. On the right side of the video creation page, specify the video duration: 5 to 15 s.

  4. Add an audio file. The first 5-15 seconds will be used for the video, depending on the selected duration.

  5. Insert the logo. It will be shown throughout the video. This option is available for certain templates. If you don't need the logo in the video, click .

  6. Add the texts and choose their color, font, and saturation. The texts must meet the requirements.

  7. Upload your images. To create a video, you can use images with an aspect ratio of 16:9, 9:16, 3:1, or 2:1 (depending on the selected template) or with 1080 pixels or more on the shortest side, with a size up to 20 MB.

  8. Select the colors:

    • For geometrical shapes.

    • For the fill (this option is available in some templates).

    To hide an element, click next to it.

  9. Add legal information, if necessary. It will be displayed in each scene of your video. This option is available for certain templates.

  10. Preview your video.

  11. Click Save.

The conversion process takes several minutes. An MP4 1080p 30 fps video is created.

The video created will be available on the Video Builder page, on the My video tab, and in the video library (you can open it while creating an ad in Ad Builder). You can save the video on your computer and use it in your ad campaigns.