Creating ads

Tip. You can create a separate campaign for working with video ads, which will allow you to control impressions and the budget spent on video ads. Alternatively, add a group with video ads to an existing campaign and use bids to manage spending.
You can add video ads to Text & Image Ads or Ads for mobile apps campaigns.
Step 1. Specify the ad type

On the ad group creation page, choose Video in Ad type.

Step 2. Add a creative

You can use the Ad Builder to design a creative, or you can use a previously created one. You can only add one creative per ad.

Step 3. Set up impression criteria

When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.

Step 4. Set the bid

Set a bid limit for video ads. Bids must be greater than or equal to the minimum value. Configure bid adjustments as necessary. For instance, you can increase your bid for displaying video ads on mobile devices.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept the Yandex terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.