Video ads are displayed in ad networks (in InPage and InStream blocks). In InPage blocks, sound begins when the pointer is on the video.
- By using video, you can make your ads more appealing and show off the advantages of your product or service. A colorful video ad attracts more attention than a static text ad.
- Brand awareness
Video ads with your own unique videos help you develop brand awareness and create the right associations to connect users' emotions with your company or product.
How do video ads differ from video extensions?
In contrast to video extensions, you can create a separate campaign for working with video ads, which will allow you to control impressions and the budget spent on video ads. You can also add a group with video ads to an existing campaign and use bids to manage spending. In a video ad, you can add a title and text that are appropriate to a particular creative. You can set this directly in the Ad Builder.
Text campaigns with video extensions do not compete with video ads when they are selected for serving. You can choose whichever type you prefer, or use them both at the same time.