Creating ads

When you create a campaign, an ad group with a single ad is automatically created. You can add new groups or ads at any time.

Step 1. Go to the campaign creation page and set parameters

Click + Add → Campaign → Text & Image Ads.

Enter the campaign name. Set the campaign start and end dates. If you want to serve ads at a specific time, configure time targeting.

Select an ad strategy.

Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.

Step 2. Create an ad group and set up the targeting criteria
Note. Targeting criteria are configured for an entire ad group (for all the ads in the group).

Choose the display region for your ads.

To display your ads in search results for user queries, set up the keywords, enable autotargeting, or use both methods.

When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.

Step 3. Select the ad type and make design settings

By default, a new ad is created as a Text & Image ad. You can start setup immediately.

Come up with an ad title and text. Describe your offer and what sets it apart from the competition. Review our recommendations for writing ads.

To make your ad more appealing and increase CTR, add an image in the Images and videos field. A video extension will be added automatically.

Step 4. Enter your contact information

In the Link to site field, enter the webpage address that your ad will lead to. The site must match the ad text and meet the Yandex requirements.

Set the display link — this is the webpage address that will be shown in the ad. It lets users know which page they will visit by clicking on the ad.

If you don't have your own website, leave Link to site empty and enter your contact information in vCard. Learn more about vCards.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept the Yandex terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.