Setting impression criteria

Mobile app ads are served on search and in the networks, as well as on mobile devices that are compatible with your app.

Search

Ads on search may be served based on autotargeting. Based on your ad text and landing page, Yandex.Direct will automatically manage your ad impressions.

You can add keywords and your ads will be served in search results when a user enters a search term that contains one of the keywords you set in its entirety. For example, if you set the keyword tours to outerspace for an ad group, your ads will be triggered by search queries like tours to outerspace or discount tours to outerspace, but they will not be triggered by searches for tours or outerspace.

Ad networks

Ads in networks may be served based on autotargeting. Based on your ad text and landing page, Yandex.Direct will automatically manage your ad impressions.

You can serve ads for mobile apps in networks to users with certain mobile app interests. For example, you can advertise a running app to people who are already interested in “Sport” apps.

Additionally, ads may display in networks based on keywords or retargeting lists.

Yandex.Direct can also serve ads based on geo targeting, user preferences, or time targeting.