Setting impression criteria
Mobile app ads are served on search and in the networks, as well as on mobile devices that are compatible with your app.
- Search
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Ads on search may be served based on autotargeting. Based on your ad text and landing page, Yandex.Direct will automatically manage your ad impressions.
- Ad networks
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Ads in networks may be served based on autotargeting. Based on your ad text and landing page, Yandex.Direct will automatically manage your ad impressions.
Yandex.Direct can also serve ads based on geo targeting, user preferences, or time targeting.