Ads for mobile apps

Mobile app ads are a format that lets you promote your app for iOS or Android.

These ads display on search and in the networks, as well as on mobile devices that are compatible with your app.


Reach a targeted mobile audience

Ads are served on mobile Yandex search and in the largest partner network on the Russian internet — the Yandex Advertising Network. You will get new users and can increase the number of installations.

Special format

These ads contain features that make them more noticeable, such as a Download button, picture or video, icon, price, or rating. Elements load automatically and update every day. Ads lead users to your app's page in the store. Without non-targeted clicks.

Ad formats for ads for mobile apps

A campaign can include different types of ads: text ads, ads with an image, image-only ads, and ads with a video. We recommend using as many options as possible so that ads are served on all available sites.

Ad design recommendations

Impression settings

Special strategies for serving ads for mobile apps focus on bringing you more app installations and targeted user actions in the app.

Precise targeting

You can serve app ads to users of a particular gender or age. For example, only users who are at least 18.

24-hour monitoring

If an app is not available in the store, your ad impressions will automatically stop.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.