Creating ads

In the Create campaign drop-down menu, select Text & Image ad. Think up a campaign name and select a region and display strategy. Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.

Select Image in the Ad type section and make settings:

Step 1. Add creative

Upload ad creative from your computer or the internet, or create it using Ad builder. You can add only one ad creative for each ad.

• Create ads using the Ad Builder
• Upload from the computer or the internet

In the Creative Ad Builder, the creatives automatically meet all technical requirements. We recommend that you create components in all the available sizes so that your ads can be displayed in as many different places as possible. More information about the Ad Builder.

Ad creative uploaded from a computer or the internet must meet the following requirements:

Maximum file size	120 KB
File type	JPG, PNG or GIF
Size in pixels	240×400, 300×250, 300×500, 300×600, 336×280, 640×100, 640×200, 640×960, 728×90, 960×640, 970×250 Creatives sized 640×100, 640×200, 640×960, and 960×640 pixels will be reduced for displaying in ad blocks to the sizes 320×50, 320×100, 320×480 and 480×320 pixels, respectively.

Maximum file size	120 KB
File type	JPG, PNG or GIF
Size in pixels	240×400, 300×250, 300×500, 300×600, 336×280, 640×100, 640×200, 640×960, 728×90, 960×640, 970×250 Creatives sized 640×100, 640×200, 640×960, and 960×640 pixels will be reduced for displaying in ad blocks to the sizes 320×50, 320×100, 320×480 and 480×320 pixels, respectively.

How to select a size for ad creative

If you are planning to create components without using the Ad Builder, we recommend preparing them to fit the most common ad sizes first: 240×400, 300×250 and 728×90 pixels. Image ads with these types of creative will cover a significant audience.

Usually the following ad block sizes are used for desktop versions of websites (in pixels): 240×400, 300×250, 300×500, 300×600, 336×280, 728×90 and 970×250.

Creatives that are 640×100, 640×200, 640×960 and 960×640 pixels are typically used for mobile versions of websites and mobile apps. Although smaller ad blocks are more common for ads served on mobile (320×50, 320×100, 320×480 and 480×320 pixels), Yandex requests that you upload larger ad creative so that your ads don't look blurry on screens with a high pixel density (like on a Retina).

Your image ad needs to satisfy certain requirements in order to pass moderation. More information about image ad design requirements.

After saving an ad, you can only replace the creative for that ad with other components of the same size. You cannot change the source for the ad creative. For example, an ad creative from Ad builder can only be replaced by other Ad Builder creatives.

Step 2. Enter a link to your site

In the Link to site field, enter the webpage address that your ad will lead to.

Step 3. Set up impression criteria

When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.

Try it out

Ad moderation and campaign launching

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.