Creating ads

Step 1. Go to the campaign creation page and set parameters

Click + Add → Campaign → Text & Image Ads.

Enter the campaign name. Set the campaign start and end dates. If you want to serve ads at a specific time, configure time targeting.

Select an ad strategy.

Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.

Step 2. Create an ad group and set up the targeting criteria

Note. Targeting criteria are configured for an entire ad group (for all the ads in the group).

Choose the display region for your ads.

When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.

Step 3. Select an ad type

On the ad creation page, select the type: Image.

Step 4. Add a creative

Upload ad creative from your computer or the internet, or create it using Ad builder.

• Create using Ad Builder
• Upload from the computer or the internet

You can use Ad Builder to make a creative based on a template and tweak the design, or generate a creative automatically based on your site content. The creatives automatically meet all technical requirements.

To set up a campaign faster, create an adaptive creative. It automatically adapts to the appropriate ad block and you don't need to create a lot of creatives of different sizes.

More information about Ad Builder.

You can only add one creative per ad.

Ad creatives uploaded from a computer or the internet must meet the following requirements:

Maximum file size	120 KB
File type	JPG, PNG or GIF
Size in pixels	240×400, 300×250, 300×500, 300×600, 336×280, 640×100, 640×200, 640×960, 728×90, 960×640, 970×250 Creatives sized 640×100, 640×200, 640×960, and 960×640 pixels will be reduced for displaying in ad blocks to the sizes 320×50, 320×100, 320×480 and 480×320 pixels, respectively.

Maximum file size	120 KB
File type	JPG, PNG or GIF
Size in pixels	240×400, 300×250, 300×500, 300×600, 336×280, 640×100, 640×200, 640×960, 728×90, 960×640, 970×250 Creatives sized 640×100, 640×200, 640×960, and 960×640 pixels will be reduced for displaying in ad blocks to the sizes 320×50, 320×100, 320×480 and 480×320 pixels, respectively.

How to select a size for ad creative

If you are planning to create components without using Ad Builder, we recommend preparing them to fit the most common ad sizes first: 240×400, 300×250 and 728×90 pixels. Image ads with these types of creative will cover a significant audience.

Usually the following ad block sizes are used for desktop versions of websites (in pixels): 240×400, 300×250, 300×500, 300×600, 336×280, 728×90 and 970×250.

Creatives that are 640×100, 640×200, 640×960 and 960×640 pixels are typically used for mobile versions of websites and mobile apps. Although smaller ad blocks are more common for ads served on mobile (320×50, 320×100, 320×480 and 480×320 pixels), Yandex requests that you upload larger ad creative so that your ads don't look blurry on screens with a high pixel density (like on a Retina).

Your image ad needs to satisfy certain requirements in order to pass moderation. More information about image ad design requirements.

After saving an ad, you can only replace the creative for that ad with other components of the same size. An adaptive creative can only be replaced with another adaptive creative. You cannot change the source for the ad creative. For example, an ad creative from Ad Builder can only be replaced with other Ad Builder creatives.

Step 5. Enter your contact information

In the Link to site field, enter the webpage address that your ad will lead to.

Try it out

Ad moderation and launching a campaign

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept the Yandex terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.