How to launch a display campaign
Click . Select your advertising goals:
- In the Campaign Wizard, click Recognition and reach.
- In the expert mode, click Reach in Yandex Advertising Network.
Enter the site URL.
- Step 1. Create an ad
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Upload banners from your computer. You can use HTML5 banners or image files.
Banners must meet the technical requirements:
- Maximum file size: 512 KB.
- File type:
- ZIP (for HTML5 banners). Technical requirements for HTML5 banners.
- JPG, PNG, or GIF (for image creatives).
The size of an HTML5 banner must exactly match the size of the ad unit (see the table). The size of an image creative in pixels can be two or three times larger.
Size of an ad unit in pixels Recommended sizes of image creatives served on screens with a high pixel density 160 × 600 320 × 1200 or 480 × 1800 240 × 400 480 × 800 or 720 × 1200 240 × 600 480 × 1200 or 720 × 1800 300 × 250 600 × 500 or 900 × 750 300 × 300 600 × 600 or 900 × 900 300 × 500 600 × 1000 or 900 × 1500 300 × 600 600 × 1200 or 900 × 1800 320 × 50 640 × 100 or 960 × 150 320 × 100 640 × 200 or 960 × 300 320 × 480 640 × 960 or 960 × 1440 336 × 280 672 × 560 or 1008 × 840 480 × 320 960 × 640 or 1440 × 960 728 × 90 1456 × 180 or 2184 × 270 970 × 250 1940 × 500 or 2910 × 750 1000 × 120 2000 × 240 or 3000 × 360 Size of an ad unit in pixels Recommended sizes of image creatives served on screens with a high pixel density 160 × 600 320 × 1200 or 480 × 1800 240 × 400 480 × 800 or 720 × 1200 240 × 600 480 × 1200 or 720 × 1800 300 × 250 600 × 500 or 900 × 750 300 × 300 600 × 600 or 900 × 900 300 × 500 600 × 1000 or 900 × 1500 300 × 600 600 × 1200 or 900 × 1800 320 × 50 640 × 100 or 960 × 150 320 × 100 640 × 200 or 960 × 300 320 × 480 640 × 960 or 960 × 1440 336 × 280 672 × 560 or 1008 × 840 480 × 320 960 × 640 or 1440 × 960 728 × 90 1456 × 180 or 2184 × 270 970 × 250 1940 × 500 or 2910 × 750 1000 × 120 2000 × 240 or 3000 × 360
You can use both videos and banners in a campaign at the same time.
Add the ADFOX tag or Yandex Metrica pixel to count ad impressions.
To specify a single tag for all banners, on the Configure all tab, enter the ADFOX tag or specify a link to the Yandex Metrica pixel. The tag or pixel must include the
%random%macro. They must also supportHTTPS. The maximum number of tags is 4.You can also enable the impression counting for each banner on the Configure individually tab.
- Step 2. Define your audience
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Select the display regions.
Specify the user profile: this is the set of characteristics of the users that you want to serve your ads for. You can combine the following criteria:
- Demographic profiles.
- Interests.
- Habits and behavior.
In the section on the right, you'll see the total number of unique users that match the characteristics specified in this step.
If you have multiple targeting criteria, the intersection of their targetings is used. For example, if you select both interests and devices in settings, then the selected audience will satisfy both criteria. This might decrease your campaign reach.
Inside a targeting criteria, targetings are combined. For example, if you enter multiple interests, the audience that has at least one of them is selected. This way you can increase your campaign reach.
- Step 3. Enter a budget and choose a strategy
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Specify the start and end date of the campaign.
Set your budget for this period.
Choose a strategy:
- Decrease price for repeat impressions to launch new products and services on the market.
- Maximize impressions for lowest price to promote products and services with a target audience
- Growth of Search queriesβ to increase the share of search queries for a brand and its products after the display ad is served. You can create a campaign with this strategy only when you launch a Search Liftβ survey.
- Growth of site visitsβ to increase the number of site sessions after the display ad has been served. You can create a campaign with this strategy only when you launch a Visit Liftβ survey.
Enter the CPM
The section on the right will show the forecast of impressions for your campaign for the given budget and sizes of banners. The system will analyze all the settings and offer an updated recommendation for the CPM that will let you effectively use your budget during the period.
Set up impression restrictions if needed:
- enable and configure your ad impression frequency per user
- set impression limits by content type
- exclude specific sites
- select the types of devices to serve ads on
- Step 4. Enable advertising analytics
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If the campaign meets the Brand Lift, Search Liftβ or Visit Liftβ criteria, run the surveys.
As an advertising data operator, Yandex assigns each creative a unique identifier referred to as "token" when creating campaigns. It then uses this token to aggregate all your placement data and transmit it to the Unified Internet Advertising Registry (ERIR). Learn more about ad labeling.
Click Switch to old interface to the right of the campaign name.
- Step 1. Go to the campaign creation page and make settings
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Enter the campaign name.
Enter start and end dates for your campaign and a display strategy. We recommend automatic strategies:
- Decrease price for repeat impressions to launch new products and services on the market.
- Maximize impressions for lowest price to promote products and services with a target audience.
You can also cap impression frequency to limit how many times your campaign ads can be served to the same user.
- Step 2. Select ad type
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Select banners as the ad type.
All the ads in an ad group must be the same type, although a campaign can include all types of ads. You can't change the ad type after saving an ad group.
Select the display regions.
- Step 3. Add a creative
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Upload the ad creative from your computer or create one in Ad Builder. You can use an HTML5 banner or image file as a creative.
To pass moderation, creatives must meet the requirements.
- Create using Ad Builder
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An adaptive creative automatically adapts to the ad unit so that you can serve your ad on the maximum number of sites. In the Ad Builder, you can automatically generate a creative based on your site content or build it from a template, adjusting the design parameters as needed.
If you have creatives for image ads that you made previously using Ad Builder, you can use them.
More information about Ad Builder.
- Upload from computer
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You can add multiple ads to an ad group, with each ad corresponding to a single creative.
An ad creative uploaded from a computer must meet the technical requirements:
- Maximum file size: 512 KB.
- File type:
- ZIP (for HTML5 banners). Technical requirements for HTML5 banners.
- JPG, PNG, or GIF (for image creatives).
The size of an HTML5 banner must exactly match the size of the ad unit (see the table). The size of an image creative in pixels can be two or three times larger.
Size of an ad unit in pixels Recommended sizes of image creatives served on screens with a high pixel density 160 × 600 320 × 1200 or 480 × 1800 240 × 400 480 × 800 or 720 × 1200 240 × 600 480 × 1200 or 720 × 1800 300 × 250 600 × 500 or 900 × 750 300 × 300 600 × 600 or 900 × 900 300 × 500 600 × 1000 or 900 × 1500 300 × 600 600 × 1200 or 900 × 1800 320 × 50 640 × 100 or 960 × 150 320 × 100 640 × 200 or 960 × 300 320 × 480 640 × 960 or 960 × 1440 336 × 280 672 × 560 or 1008 × 840 480 × 320 960 × 640 or 1440 × 960 728 × 90 1456 × 180 or 2184 × 270 970 × 250 1940 × 500 or 2910 × 750 1000 × 120 2000 × 240 or 3000 × 360 Size of an ad unit in pixels Recommended sizes of image creatives served on screens with a high pixel density 160 × 600 320 × 1200 or 480 × 1800 240 × 400 480 × 800 or 720 × 1200 240 × 600 480 × 1200 or 720 × 1800 300 × 250 600 × 500 or 900 × 750 300 × 300 600 × 600 or 900 × 900 300 × 500 600 × 1000 or 900 × 1500 300 × 600 600 × 1200 or 900 × 1800 320 × 50 640 × 100 or 960 × 150 320 × 100 640 × 200 or 960 × 300 320 × 480 640 × 960 or 960 × 1440 336 × 280 672 × 560 or 1008 × 840 480 × 320 960 × 640 or 1440 × 960 728 × 90 1456 × 180 or 2184 × 270 970 × 250 1940 × 500 or 2910 × 750 1000 × 120 2000 × 240 or 3000 × 360
After you have saved your ad, you can only replace the creative with another creative of the same size. An adaptive creative can be replaced with another adaptive creative.
- Step 4. Enter a Yandex Audience pixel and impression tag
- You can use the Yandex Audience pixel to develop different scenarios of connecting with your display ad audience. The pixel is special code embedded in your advertising materials.
Create a pixel in Yandex Audience. For more information, see Yandex Audience Help.
Add the pixel code to the banner. After the impressions begin, the pixel starts to collect anonymous identifiers of users who have seen your ad. You can use this