How to launch

Step 1. Go to the campaign creation page and set parameters

In the Create campaign drop-down menu, select Display campaigns.

Enter a campaign name and select your display regions.

Enter start and end dates for your campaign and a display strategy. We recommend automatic strategies:

• Decrease price for repeat impressions to launch new products and services on the market.
• Maximize impressions for lowest price to promote products and services with a target audience.

You can also cap impression frequency to limit how many times your campaign ads can be served to the same user.

Step 2. Select ad type

Select ad type: video.

An ad group can only contain ads of a single type. Once you save an ad group, it is not possible to change the ad type. You can mix all types of ads in a single campaign. If you have configured frequency capping, it applies to banner and video groups, but it is ignored for outdoor advertising.

Step 3. Add creative

Use your own video clip to create a creative. You don't need to hire professionals or rent a studio to do this. You can film a clip on your smartphone, if it has a good camera, or buy a video from a stock database.

Technical requirements for video clips

Format	MP4, WebM, MOV, QT, FLV, AVI
Size	maximum 100 MB
Length	From 6 to 60 sec
Aspect ratio	16:9
Minimum resolution	640 × 360 pixels
Video frame rate	between 20 and 30 frames/second
Video codecs	H.264, VP6F, VP8, Theora
Number of video tracks	1
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	AAC, MP3, Vorbis
Number of audio tracks	0 or 1

Format	MP4, WebM, MOV, QT, FLV, AVI
Size	maximum 100 MB
Length	From 6 to 60 sec
Aspect ratio	16:9
Minimum resolution	640 × 360 pixels
Video frame rate	between 20 and 30 frames/second
Video codecs	H.264, VP6F, VP8, Theora
Number of video tracks	1
Minimum quality	44 kHz, 16 Kbit/s, stereo
Audio codecs	AAC, MP3, Vorbis
Number of audio tracks	0 or 1

To pass moderation, the video clip must meet the requirements for the content.

How to create a video creative in Ad Builder:

1. To open the Ad Builder window, click Add → Build from a template. You can download a video from your computer or via a link. The audio will be added automatically from the video you upload.

   It will take a few minutes to process your video clip. If any errors occur while loading it, you will see an error message. More details about potential errors.

2. Add a packshot: a clickable image to show for several seconds after your video. The packshot helps to imprint the image of an advertised object in the viewer's mind. For example, you can use a product photo or a company logo as a packshot.

   Packshot requirements

   Format	JPEG
   Image width	from 1920 to 3840 pixels
   Image height	from 1080 to 2160 pixels
   Aspect ratio	16:9

   Format	JPEG
   Image width	from 1920 to 3840 pixels
   Image height	from 1080 to 2160 pixels
   Aspect ratio	16:9

3. Customize the redirect button: set its format and position, text, and color scheme.

4. If necessary, set an age label. In the Legal information section, provide the information required by law and Yandex Ad Serving Rules.

When you have finished working on your ad creative, click Create. Your creative will be added to your ad.

Step 4. Configure audience accumulation for retargeting

You can accumulate an audience of users who have viewed a video from your display campaign and then use it to configure retargeting.

Choose the events that interest you:

• video impression
• completed 25%, 50%, or 75% of video
• completed entire video

A separate segment is created automatically for each event in Yandex.Audience, under the account hosting the Yandex.Direct campaign. The segment will accumulate users for whom the event has occurred on at least one video from the ad group.

Read more about video retargeting list settings.

Step 5. Set impression criteria

Video ads from display campaigns are only served in the Yandex Advertising Network based on user profile.

A user profile consists of the cumulative characteristics of the users that you want to serve your ads to. These include gender, age, and user interests online. Determine what your particular audience looks like and create a profile based on that data.

Create a display campaign