Requirements for creatives

Technical requirements

You can upload a video creative that was created in Video Builder or any video that meets these requirements:

Format MP4
Size Maximum 8 MB
Duration

Maximum 15 sec

Recommended video duration is 6 seconds or less

Aspect ratio

16:9 (for horizontal screens)

9:16 (for vertical screens)

Resolution

1920 × 1080 pixels (for horizontal screens)

1080 × 1920 pixels (for vertical screens)

Video codecs H.264
Bitrate 2500 Kbits per second
File codec avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
Cover No

Design requirements

Texts
  • The minimum font size in the main text is 100 pixels.

  • Texts must be clearly visible (not blurry), easy to read from a distance of 2-5 meters, and placed on a contrasting background so they don't blend in with other design elements.

  • The font should be typed in a plain non-narrow sans-serif font with the same width for all lines.
Warnings
  • The minimum font size in the notice is 18 pixels.
  • The notice text must be clearly visible (not blurry), easy to read, and placed on a contrasting background so it doesn't blend in with other design elements.
  • If the notice contains a lot of information, display it on a separate slide for at least 3 seconds.

Next page: Advertising rules.