Banner in Yandex.Metro and Yandex.Navigator

Location-based ads in Yandex.Direct help you attract potential customers and tell them about your services. You can place a banner on Yandex.Metro, on Yandex.Navigator, or on both platforms.

A horizontal banner is displayed under the map in the Yandex.Metro app (iOS and Android). The banner can be seen by users in the locations you selected in cities where the app works. Clicking on the banner opens a Turbo page with your offer description. Payment is debited per 1000 impressions.

  • In Moscow alone, more than a million users plan their travel routes using Yandex.Metro every day. In-app advertising attracts users to your locations.
  • You can target your ads at small areas like metro stations, streets, and even specific addresses, including cafes, shops, and training centers.
  • You can specify the frequency of user visits to the selected locations, such as whether a user should live or work nearby, come to the location from time to time, or be there when the ad is served.