Audio ads in Yandex.Direct improve brand perception and awareness, expand your reach, and increase sales.
Audio clips are played between music tracks on Yandex.Radio and Yandex Music in desktop and mobile versions for users who don't have a subscription, and on Yandex partner sites. You can add images to your ad. Clicking the ad takes the user to your landing page.
Audio advertising uses the auction model: the cost is determined through bidding between advertisers.
- Emotional engagement
The user is emotionally engaged while listening to music. This helps draw the user's attention to the ad.
With music genre targeting, audio ads can help you create the right associations with your brand. You might want to target ads at people who enjoy listening to rock, pop, or electronic music.
- No advertising noise
Unlike other formats, audio ads are not affected by “banner blindness” (when users do not notice ads on the page). Only one audio clip is played, and the user can't skip it.