How to launch a campaign

Step 1. Create a collection

Add a collection to Yandex.Collections: enter a name, upload images and their descriptions (for example, recipes or tips), and specify links to your website. The collection must meet the moderation requirements.

Bulk upload of collections is available in the API.

The collection must contain at least ten images, otherwise you can't promote it.

Read more in Yandex.Collections Help.

Step 2. Create a campaign and set up its parameters

In Yandex.Direct, click + → Add campaign → Content promotion.

Think up a campaign name and select the regions and display strategy. We recommend the Optimize clicks strategy.

Step 3. Select a site

Go to the ad group creation page. Select Yandex.Collections as the placement site.

Step 4. Set up impression criteria

Use keywords, autotargeting, or both.

When a user is looking for examples or ideas for inspiration, they sometimes use keywords that are not typical for classic contextual ads. That's why we don't recommend that you copy the list of keywords from your search campaigns. Use more generic keywords related to your collection. For example, small kitchen design ideas or colored strands on dark hair photos.

Step 5. Define your target audience

Specify the gender and age of users you want to serve your content to. You can use bid adjustments to do this. Bid adjustments increase the probability that ads will be served to your target audience and prevent spending your budget on people who are probably not interested in your products and services.

Learn more about configuring bid adjustments.

Step 6. Add a link to the content

Go to the ad creation page. Enter the links to your collection and website.

Create a promo campaign

Ad moderation and launching a campaign

Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad.

Moderators will check whether the content meets the requirements. It usually takes the moderators a few hours to review ads. On weekends and holidays, moderation may take longer than on weekdays.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Content serving will begin as soon as Yandex receives your payment.