Content promotion in Yandex.Collections

Yandex.Collections help you share the core ideas of your business.

Use collections to bring together examples of your products or projects, add descriptions to them, and attract an engaged audience to your website.

A special Yandex.Collections block is shown in the search results for matching queries. Your collection will be placed at the top of this block and labeled as “Partner content”. You pay per click on any element in your collection (image or website link).

Advantages

Native format

We deliberately avoid adding extra design elements to set off your collection — it should blend in with similar content.

Audience engagement

Yandex.Collections has a growing audience of people who actively share content and regularly return to the service. This is supported by social mechanics like alerts on new content, saving and sharing favorite images, and rating and commenting on images.

Brand awareness

By creating collections of products or project samples, you can develop brand awareness and help users associate strong positive emotions with your company or product.