Impression statistics

You can view promo campaign reports after your content starts displaying. Click on View statistics on the campaign page. If you check these statistics regularly, you will know how well your content is performing to bring users to your site.

To get detailed statistics on all your campaigns and evaluate the effectiveness of specific keywords and ads, use Report Wizard.

For example, you can see how users interacted with the video. Under Cross sections, select Type of inventory to see the inventory your video was shown on. Under Columns, select the following indicators:

  • Total expenditure (rubles);
  • 25%, 50%, 75%, 100% completed.
  • Percentage of 25%, 50%, 75%, 100% completed.
  • Average CPV for 100% completed (rub.);
  • Impressions
  • Clicks.

Read more information about campaign statistics.