Deferred payment and deactivation threshold

Use the deferred payment option to keep running your ad campaign at the same pace, even if you are out of your ad budget. The Deferred payment service is provided to users from Russia, Kazakhstan, and Belarus. If you regularly placed ads with Yandex.Direct over the past 3 months and spent at least 10,000 rubles per month including VAT (see the terms for Belarus and Kazakhstan), then you can use one of the deferred payment options:

  • Set the suspension threshold within the deferred amount. Ad campaigns will continue until the owed amount reaches the threshold. To reduce the amount owed, top up your shared account by any amount and with any method available.

  • Top up your shared account within the deferred amount under the deferred payment option, and make the payment within 15 calendar days.

If you have set the suspension threshold, you can't credit your shared account under the deferred payment option.

The terms of service are described in the offer for your country: Russia, Kazakhstan, Belarus.

How do I calculate the average monthly cost of services

For example, you started advertising on Yandex.Direct in April. The cost of services is 13,000 rubles in May, 10,000 rubles in June, and 9000 rubles in July. Over this period the average monthly cost of services is more than 10,000 rubles ((13,000 + 10,000 + 9,000)/3), which means you may use the deferred payment option in August and set a deactivation threshold.

If you decide to place fewer ads and your ad spending is only 7,000 rubles in August, you can't use the deferred payment option in September or set up the deactivation threshold.

  1. Deactivation threshold
  2. How do I transfer the deferred amount to a shared account
  3. Paying the amount owed
  4. Questions about deferred payment option

Deactivation threshold

To set up the deactivation threshold, click the button with the account balance. On the Shared account page, under Deactivation threshold click Set up.

In the Deactivation threshold window:

  1. Select the payer and payment method. This data is needed to invoice you if your shared account has a negative balance at the end of the month.

    Note. The limits applying to the selected payment method affect the deactivation threshold. For example, if you select “Bank card” as a payment method, your deactivation threshold is capped at 49,999 rubles. If you don't want to limit the threshold, select paying cash at a bank.
  2. Specify the deactivation threshold. The threshold can't exceed the limit for the selected payment method and the available threshold that's equal to the deferred amount minus the total of issued but unpaid invoices having the deferred payment option. For example, if you have a deferred amount of 50,000 rubles and you have an issued but unpaid invoice for 5,000 rubles, you'll have an available threshold of 45,000 rubles.

  3. Click Save.

Your ad campaigns will run until the amount owed on the shared account reaches the specified deactivation threshold. To reduce the amount owed, top up your shared account by any amount and with any method available. When the service is enabled, every top-up of the shared account is first used to pay the amount owed (if any).

You can change your deactivation threshold. The new threshold value can't be less than the amount owed on the shared account, if any.

You can also specify a different payer or choose a different payment method at any time before the end of the billing month.

If your shared account balance is negative on the last day of the month, you'll get an invoice with a deferred payment option for this amount including VAT. Pay against this invoice using only the method indicated in it within 15 calendar days. You can't change the payer or payment method in the issued invoice.

You can disable the service only when your shared account balance is positive.

The deferred payment amount is recalculated regularly. You may not be able to set the deactivation threshold if you place fewer ads or no longer meet other deferred payment terms (see the terms for Russia, Kazakhstan, Belarus).

Example of ad campaigns with a preset deactivation threshold

For example, Maria and Ivan place ads on Yandex.Direct and have the deferred payment option of 10,000 rubles.

On April 10, Maria sets the deactivation threshold of 10,000 rubles, specifies Ivan as the payer and selects bank card as a payment method. Advertising campaigns are running, and ad costs are debited from the account. When the account balance becomes negative, Maria tops up the account using Yandex.Money.

At the end of the month, the balance is positive. Maria and Ivan are not invoiced.

The campaigns continue running. The ad costs are debited, and the friends top up their account as they like.

However, on June 1, the amount owed is 1500 rubles and an invoice due on June 15 is issued in Yandex.Direct. The payer on the invoice is Ivan and the payment method is a bank card as specified in the deactivation threshold settings.

On June 5, the account balance is 8500 rubles. The campaigns are paused because the friends have an amount owed of 1500 rubles.

To get the ad campaigns running, Maria pays cash at a bank office. Only the account balance is topped up.

On June 12, Ivan pays the invoice with a deferred payment option using his bank card. Campaigns will run again until the account balance reaches –10,000 rubles. The friends continue to place their ads and top up their account as they like.

How do I transfer the deferred amount to a shared account

Click the button with the amount on the shared account. On the Shared account page, click the Top up button. In the pop-up window, enter the payment amount and click Issue an invoice. Select the payment method you'd like to use for the amount owed and go to the page Issue invoice. Your deferred option is specified in the section You can make a deferred payment on Yandex.Direct.

Note. If you want to change the payment method or payer, go to the issue invoice page and click the link change payer or payment method.

Accept the offer and click Top up now, pay later.

Confirm your deferred option:

  • If you are a legal entity, use your payment password.
  • If you are an individual, use an SMS code.

Pay the invoice within 15 calendar days.

Paying the amount owed

Attention.

If you set up a 15-day deferred payment option, it means that money under the deferred payment option must arrive to Yandex within 15 days or less. Please take into account the timing of payment transactions.

You can't use your regular ad payments to pay the amount owed under the deferred payment option.

To pay the amount owed, pay the invoice you got the delay option for.

On the Shared account page, under Amount owed click Pay. Go to the Invoices tab.

Under Unpaid invoices, click the link in the invoice number. Use the exact amount and payment method you specified when issuing the invoice with a deferred payment option. You can't change the payment method.

If the invoice with a deferred payment option is not paid within 15 days, the amount becomes overdue. Your ad campaigns may be blocked.

Questions about deferred payment option

Why is deferred payment not available?

Possible causes:

  • Account settings indicate a country where deferred payment is not available. Only advertisers from Russia, Kazakhstan, and Belarus can use deferred payment.
  • There are overdue amounts under the deferred payment option. You can see the data about your overdue amounts in the Yandex.Direct interface on the campaigns page.
  • Ads have been placed in Yandex.Direct for less than three months for advertisers from Russia or less than 6 months for advertisers from Belarus and Kazakhstan.
  • Average monthly ad costs are less than 10,000 rubles with VAT for advertisers from Russia (less than 360 Belarusian rubles for advertisers from Belarus; less than 44,800 tenge for advertisers from Kazakhstan).
  • Deactivation threshold is set. To independently issue invoices with the deferred payment option, disable Deactivation threshold.

Have you figured out why the deferred option is not available?

Happy advertising!

Contact the customer service department by phone +7 (495) 739-37-77, 8 (800) 234-2480 (toll-free for Russian regions). To access the campaigns, a customer service specialist will need your PIN.

Or write to us using the feedback form at the bottom of the page.

How to pay overdue amounts
How to set the deactivation threshold if I have unpaid invoices with a deferred payment option

You can set the deactivation threshold if you have unpaid invoices with a deferred payment option. In this case, your available threshold is decreased by the total amount of unpaid invoices. When you pay the amount owed, your available threshold changes.

For example, you can use the deferred payment amount of 50,000 rubles. However, you already issued an invoice with a deferred payment option and topped up the shared account by 30,000 rubles. You can set any amount up to 20,000 rubles as your deactivation threshold.

After you pay the amount owed of 30,000 rubles against the invoice with a deferred payment option, the available threshold increases to 50,000 rubles. You can set the deactivation threshold to this amount.

Can I pay the amount owed under the deferred payment option from a shared account or other account?

To pay the amount owed under the deferred payment option using the shared account balance, write to our customer service department.

Can I change the payer for the invoice under the deferred payment option?

You can specify a different payer in the invoice with a deferred payment option, only if the service period under such an invoice hasn't been closed by acceptance certificates.

To change the payer in the invoice with the deferred payment option, write to the customer service department.

Can I change the payment method for an invoice with the deferred payment option?

Yes, you can select a different method to pay the amount owed. To change the payment method for an invoice with the deferred payment option, write to the customer service department.

I have another question about the deferred payment option or deactivation threshold

If you have any questions about setting up the deactivation threshold or deferred payment option, write to the customer service department.