Setting bids
You can quickly set bids in search results and ad networks:
- For the entire campaign.
- for a large number of keywords, even if they belong to different campaigns or ad groups..
You can only set bids for keywords from campaigns with manual management. Bid adjustments are not included in calculations.
for the whole campaign;
To set bids for the entire campaign, click next to the campaign and choose Bid Wizard. You can set a shared bid for all the campaign keywords or use Bid Wizard for a more flexible configuration relative to the desired traffic volume or reach.
You can set a shared bid for all the campaign keywords in search results and in ad networks. Specify your bid and click Set. Bids will be applied to the campaign keywords according to their display position.
You can set your bid for search based on the traffic volume you want, set a bid for ad networks based on the desired audience reach, increase the bid by a given percentage, or set the maximum bid value. The bid is calculated for all the campaign keywords based on your settings. Calculations use the current bid values for traffic volumes and reach.
Click Set. Bids will be applied to the selected keywords according to their display position.
For selected keywords
To set bids, select the desired campaigns and ad groups. On the Bids and keywords tab, select keywords and click on the bottom panel. You can set a shared bid for all the selected keywords or use Bid Wizard for a more flexible configuration relative to the desired traffic volume or reach.
You can set a shared bid for selected keywords in search results and in ad networks. Specify your bid and click Set. Bids will be applied to the selected keywords according to their display position.
You can set your bid for search based on the traffic volume you want, set a bid for ad networks based on the desired audience reach, increase the bid by a given percentage, or set the maximum bid value. The bid is calculated for all selected keywords based on your settings. Calculations use the current bid values for traffic volumes and reach.
Click Set. Bids will be applied to the selected keywords according to their display position.