Impressions in medical networks

We have revised our moderation guidelines, and now some ads on medical subjects can be placed on search and in ad networks without additional restrictions applied. These topics include:

  • medicine
  • vitamins, supplements, probiotics
  • medical diagnostics
  • dentistry
  • general treatment
  • gastroenterology
  • phlebology
  • orthopedics
  • pediatrics
  • ophthalmology
  • otorhinolaryngology (ear-nose-throat)
  • veterinary medicine and services
  • cosmetology
  • wellness tourism
  • endocrinology
  • massage and equipment for massage
  • orthopedic products
  • allergology
  • cardiology
  • immunology
  • physiotherapy
  • nephrology
  • medical forums, portals, and blogs

In April, ad networks start serving the following subjects:

  • advertisements promoting a brand of a clinic without mentioning its particular services

If you advertise such products or services and your ads do not contradict the requirements, set up your ad impressions in ad networks. To get the maximum conversions out of your impressions, configure goals in Yandex.Metrica and use them as priority goals in your campaign settings. The system will select placement sites so that the click on your ad results in completion of your selected goal.

Use Yandex.Audience segments to select users interested in your ad. For example, you can configure a segment based on user interests or location data, or use your customer database. Read more about configuring segments in Yandex.Audience help.

Configure retargeting lists to re-engage users who visited your site or discount page, but did not place an order.

For example, create a goal or segment in Yandex.Metrica.

How to set a goal that users view pages displaying discounts

You can create a segment for traffic from social networks

On the My campaigns → Retargeting & Audiences page, add the created goal or segment as retargeting criteria. Learn more.

Medical subjects not included in the lists above belong to the sensitive category and are not placed in ad networks based on behavioral targeting and retargeting lists. We reserve the right to restrict impressions in ad networks if the set of advertising materials gives reason to consider the advertising subject sensitive.