Weapons and products similar in construction to weapons
There are restrictions to the advertising of products and services related to weapons and products similar in construction to weapons in Yandex.Direct. This is connected to legal requirements and Yandex policy.
For example, you can advertise:
Ads for weapons cannot be placed in Yandex.Direct, including:
firearms, hunting weapons
gas weapons (including gas pistols, revolvers, pepper spray), flare guns
air guns with muzzle energy higher than 3 joules, sporting guns
antique or souvenir guns
electroshock weapons, batons, brass knuckles, etc.
Ads likewise cannot be placed for the main components of firearms (barrels, breechblocks, cylinders, triggers, etc.), bullets and ammunition for firearms or their components (bullets, cartridges). To learn more, see Weapons.
Note the requirements for using the smart banner ad format for this category of ads.
Your ads must meet the legal requirements of the countries where you want to serve them.
If you still have questions about moderation or your results, write to us.
This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
If you can't find the information you're looking for, then contact us.