Weapons and products similar in construction to weapons

There are restrictions to the advertising of products and services related to weapons and products similar in construction to weapons in Yandex.Direct. This is connected to legal requirements and Yandex policy.

For example, you can advertise:

Ads for weapons cannot be placed in Yandex.Direct, including:

  • firearms, hunting weapons

  • gas weapons (including gas pistols, revolvers, pepper spray), flare guns

  • air guns with muzzle energy higher than 3 joules, sporting guns

  • antique or souvenir guns

  • electroshock weapons, batons, brass knuckles, etc.

Ads likewise cannot be placed for the main components of firearms (barrels, breechblocks, cylinders, triggers, etc.), bullets and ammunition for firearms or their components (bullets, cartridges). Further details can be seen in Weapons.

Your ads must correspond to the legislation of the countries where you want to serve them.

Yandex does not show ads concerning subjects of a personal nature, including medical advertising, based on behavioral targeting or target audiences (even if your ad passed moderation and the impression criteria were set correctly). Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). Exceptions are: sunglasses, baby thermometers, blood pressure monitors, first aid kits, heating pads, thermometers, heart rate monitors, as well as immunomodulatory, anti-inflammatory, antipyretic, analgesic, antitussive, antiallergic, antimicrobial and antiviral medications. These products can be advertised based on both behavioral targeting and target audiences.

If the advertised product or service is classified as “adults only” (including the following categories: dietary supplements and vitamins for stimulating sexual activity, intimate problems, contraceptives and others), the ad will only be served on search.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.


This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:

If you can't find the information you're looking for, then contact us.