Weapons and products similar in construction to weapons

There are restrictions on advertising products and services related to weapons and products similar in construction to weapons on Yandex.Direct. This is connected to legal requirements and Yandex policy.

Your ads must correspond to the legislation of the countries where you want to serve them.

Products similar in construction to weapons

Ads for products similar in construction to weapons can be placed on Yandex.Direct. These include, for example:

  • air guns with muzzle energy lower than 3 joules (excluding rifles)

  • bows with draw weight no higher than 27 kgf

  • crossbows with draw weight no higher than 43 kgf

  • markers, rifles, and pistols for Airsoft and paintball

  • underwater firearms

  • souvenir knives and skinning knives

  • antiques and models of firearms, except firearms and models designed to shoot blanks.

Your ads and landing pages must meet all requirements of the law “On Advertising”. For example, the ads must not refer to the product advertised as a weapon or indicate that its intended use is for hunting. The use of images of products that are similar in appearance to weapons is permitted only if you can deduce without ambiguity that the product shown is not a weapon.

Text ads will automatically have the following warning added: “Products similar in construction to weapons”. The text of the warning does not depend on the content of the specific ad and cannot be changed. For image ads, you need to add this warning manually. More information about warnings.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Consumables for products similar in construction to weapons

Ads for consumables for products similar in construction to weapons can be placed on Yandex.Direct. These include, for example, bullets, pellets, gas cartridges for pneumatic weapons, arrows for bows and crossbows, airsoft pellets, paintballs, etc.

Text ads will automatically have the following warning added: “Products similar in construction to weapons”. The text of the warning does not depend on the content of the specific ad and cannot be changed. For image ads, you need to add this warning manually. More information about warnings.

The ad and the information on the site must not contradict the warning added to the ad according to the law “On Advertising”.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Kitchen knives

Ads for kitchen knives can be placed on Yandex.Direct.

Special documents are not required for placement. But if the ad does not clearly indicate that the knives advertised are kitchen knives, then the documents listed in the Products similar in construction to weapons, section are required for placement, and the corresponding warning will be added to the ad (it must be added manually to image ads).

Ads for non-kitchen knives or products similar in construction to weapons cannot be placed on Yandex.Direct. In particular, ads for throwing knives (daggers, hachets, etc.), bayonets, Finnish puukko, and military knives cannot be placed on Yandex.Direct, even if a certificate of accordance for a product similar in construction to weapons is presented. Read more in the Prohibited categories of goods and services section.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Accessories and equipment

Ads for shooting, hunting, Airsoft, paintball, etc. accessories and equipment (for example, sights, belts, iron sights, cartridges, bulletproof vests, etc.) can be placed on Yandex.Direct.

According to the law “On advertising” and Yandex policy, ads must not promote the sale of weapons or specify stores in which weapons are sold.

If the ad for accessories or equipment does not indicate weapons or products similar in structure to weapons, then special documents are not required for placement.

In other cases, certain documents must be provided according to the law “On advertising” and Yandex placement policy.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Firearms licenses

Ads for support in receiving a license (permit) to carry firearms can be place on Yandex.Direct. The ad must not, however, guarantee a license or advertise the actual license as a product.

Special documents are not required for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.

Training in the handling of weapons

Ads for firearm training (shooting lessons, firearm assembly and disassembly, firearm safety, etc.) can be placed on Yandex.Direct if the object of advertising is strictly a training service.

Special documents are not required for placement.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.