Products similar in construction to weapons
Ads for products similar in construction to weapons can be placed on Yandex.Direct. For example:
air guns with muzzle energy lower than 3 joules (excluding rifles)
bows with draw weight no higher than 27 kgf
crossbows with draw weight no higher than 43 kgf
markers, rifles, and pistols for airsoft and paintball
underwater firearms, electric fishing rods
souvenir knives and skinning knives
antiques and models of firearms, except firearms and models designed to shoot blanks.
Ads in this category can't use the smart banner, display banner on the Yandex Home page, or dynamic ad formats.
Your ads and landing pages must meet all requirements of the law “On Advertising”. For example, the ads must not refer to the product advertised as a weapon or indicate that its intended use is for hunting. You can only use images of products that resemble weapons if it is completely obvious that the image is not of a weapon.
Text ads will automatically include the notice: “Products similar in construction to weapons”. The text of the notice does not depend on the content of the specific ad and cannot be changed. For image ads and video ads, you need to add this notice yourself. More information about notices.
Your ads must meet the legal requirements of the countries where you want to serve them.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
A copy of the certificate of compliance of the product similar in construction to weapons.
A letter of guarantee stating that the object of advertising is not a weapon. The letter should be written strictly in accordance with Yandex's rules.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
A copy of the certificate of compliance of the product similar in construction to weapons.
A letter of guarantee stating that the object of advertising is not a weapon. The letter should be written strictly in accordance with Yandex's rules.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
A copy of the certificate of compliance of the product similar in construction to weapons.
A letter of guarantee stating that the object of advertising is not a weapon. The letter should be written strictly in accordance with Yandex's rules.
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee should be sent to:
You cannot advertise products similar in construction to weapons.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
