Products similar in construction to weapons

Ads for products similar in construction to weapons can be placed on Yandex.Direct. For example:

  • air guns with muzzle energy lower than 3 joules (excluding rifles)

  • bows with draw weight no higher than 27 kgf

  • crossbows with draw weight no higher than 43 kgf

  • markers, rifles, and pistols for airsoft and paintball

  • underwater firearms, electric fishing rods

  • souvenir knives and skinning knives

  • antiques and models of firearms, except firearms designed to shoot blanks

Ads in this category can't use the smart banner, display banner on the Yandex Home page, or dynamic ad formats.

Your ads and landing pages must meet all requirements of the law “On Advertising”. For example, the ads must not refer to the product advertised as a weapon or indicate that its intended use is for hunting. You can only use images of products that resemble weapons if it is obvious that the image is not a weapon.

Text ads will automatically include the notice: “Products similar in construction to weapons”. The text of the notice does not depend on the content of the specific ad and cannot be changed. For image ads and video ads, you need to add this notice yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
  • A copy of the certificate of compliance of the product similar in construction to weapons.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.