Accessories and equipment

Ads for shooting, hunting, airsoft, paintball, etc. accessories and equipment (for example, sights, belts, iron sights, cartridges, bulletproof vests, etc.) can be placed on Yandex.Direct.

Ads in this category can't use the smart banner and dynamic ad formats.

According to the law “On advertising” and Yandex policies, ads must not promote the sale of weapons or specify stores in which weapons are sold.

Your ads must meet the legal requirements of the countries where you want to serve them.

If the ad for accessories or equipment does not indicate weapons or products similar in structure to weapons, then special documents are not required for placement.

In other cases, certain documents must be provided according to legislation and Yandex placement policy.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents
How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.