Accessories and equipment

Ads for shooting, hunting, airsoft, paintball, etc. accessories and equipment (for example, sights, belts, iron sights, cartridges, bulletproof vests, etc.) can be placed on Yandex.Direct.

According to the law “On advertising” and Yandex policies, ads must not promote the sale of weapons or specify stores in which weapons are sold.

Your ads must meet the legal requirements of the countries where you want to serve them.

If the ad for accessories or equipment does not indicate weapons or products similar in structure to weapons, then special documents are not required for placement.

In other cases, certain documents must be provided according to legislation and Yandex placement policy.

When should I send in the documents?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
How should I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.