Adult-only content

Advertising adult content is restricted on Yandex Direct. This is due to the Yandex policy.

To post ads on Yandex Direct, the text of your ads must be strictly relevant to the landing page and keywords.

When advertising dating services, you can't use language related to sex dating, dating for intimacy, one night stand dating, sex chats, and so on.

Adult content ads are only shown in search results and on sites with adult content in ad networks. Ads of this category can't be placed as search banners, banners in Yandex services, or display banners on the Yandex Home page.

To advertise erotic massage, you must submit the documents listed in the Medical services section.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.