Tragic content

Advertising tragic content is restricted on Yandex.Direct. This is in keeping with Yandex's policies.

Your ads should be formatted correctly to be placed on Yandex.Direct. The keyword in ads that have tragic subject matter should be narrowly relevant to the user's search term (that's why it should be enclosed in quotation marks). These ads will only be served on search.

For example, if you advertise headstones made to order, you can use the keyword "memorial headstone."

Ads that attempt to draw attention to tragic events (which may contain shocking content) in a news article or other publication are prohibited.

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.