You can use Yandex.Direct to serve ads for tourism services, such as sales of tours (trips), visa registration services or other travel documents for travel abroad.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
Special documents are not required for placement of ads if the ad indicates that travel agency services are offered.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
A copy of the tour operator license.
If the name of the tour operator in the ad differs from its legal name in the license, you must also provide a letter of guarantee drawn up in strict compliance with the rules. Specify the “tour operator services offered by [Name of organization in license] under the brand [Name in ads or on site]” in the “Object of advertising” field when drawing up the letter of guarantee.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee can be sent to:
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc
If you still have questions about moderation or your results, write to us.