Pyrotechnic shows

Ads for pyrotechnic shows (fireworks shows) can be placed in Yandex.Direct.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policies, you must submit certain documents.

When should I send in the documents?

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents
  • A copy of the license for the design, production, storage, and sale of pyrotechnic devices of hazard class IV and V in accordance with the national standard.

If in the ad in addition to fireworks a group of pyrotechnic devices without a specific name is advertised, you will also need to provide a letter of guarantee that the object of advertising are not pyrotechnical devices of a technical or special application. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, pyrotechnic devices and firework shows), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee can be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a letter of guarantee for Yandex Europe AG

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a letter of guarantee for Yandex Inc

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.