Passenger transport
Ads for passenger transport can be placed in Yandex.Direct, for example:
Your ads must correspond to the legislation of the countries where you want to serve them.
Automobile transport
Ads for automobile transport, both inside and outside of Russia, taxi services and “sober driver” services can be placed in Yandex.Direct.
Special documents are not required for placement if you are advertising:
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automobile transport for up to 8 passengers, including “sober driver” services
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automobile transport ordered in advance for more than 8 passengers.
If the ad text prevents the services advertised from belonging to the aforementioned categories, certain documents can be required according to the law “On advertising” and Yandex placement policy.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
For ads for automobile transport for more than 8 passengers:
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A copy of the license to provide automobile transport services for more than 8 passengers.
One of the following documents in required for ads for international automobile transport (from the territory of the Russian Federation to other countries):
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A copy of the certificate allowing the provision of international automobile transport
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A copy of the license to provide automobile transport services for more than 8 passengers.
If you advertise products and services in several categories (for example, road and water transport), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
If you still have questions about moderation or your results, write to us.
Marine transport, cruises
Ads for internal (river) and marine transport, including river and sea cruises, and accompanying services (for example, party cruises) can be placed in Yandex.Direct.
Ads for cruises that do not enter the waters of the Russian Federation do not require special documents for placement. If the ad text does not make this clear, certain documents must be provided according to the law “On advertising” and Yandex policy.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
To advertise inland water and sea transportation:
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A copy of the license to provide internal marine and/or river transport services
To advertise cruises that do not enter the waters of the Russian Federation and accompanying services on the marine transport:
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A letter of guarantee of the availability of all necessary documents, drawn up in strict complicance with Yandex's rules.
If you are advertising several transport companies, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.
If you advertise products and services in several categories (for example, bus tours and cruises), your must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee can be sent to:
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Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a guarantee letter for Yandex Europe AG
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38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a guarantee letter for Yandex Inc
If you still have questions about moderation or your results, write to us.
Rail transport
Ads for rail transport services can be placed in Yandex.Direct.
According to the law “On advertising” and Yandex placement policy, certain documents must be provided.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
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A copy of the license to provide rail transport services.
If you advertise products and services in several categories (for example, road and rail transport), you must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
If you still have questions about moderation or your results, write to us.
Bus tours and excursions
Ads for bus tours, excursions, and tour agencies can be placed on Yandex.Direct.
If you advertise bus tours, you don't need to provide special documents. If the ad text does not make this clear, certain documents must be provided according to the law “On advertising” and Yandex policy.
You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.
To advertise bus tours:
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A copy of the license to provide automobile transport services for more than 8 passengers.
To advertise services for selecting and reserving bus tours:
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A letter of guarantee drawn up in strict compliance with Yandex's rules.
If you are advertising several transport companies, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.
If you advertise products and services in several categories (for example, bus tours and cruises), your must provide documents for each of them. In doing so, you need not provide more than one copy of a specific document.
Send copies of prepared documents via the feedback form below (include your ad campaign or order number).
The original of the letter of guarantee can be sent to:
-
Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland – for those who filled out a guarantee letter for Yandex Europe AG
-
38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA – for those who filled out a guarantee letter for Yandex Inc
If you still have questions about moderation or your results, write to us.
This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
If you can't find the information you're looking for, then contact us.